Market Intelligence & Research Analyst at Berger Paints Nigeria Plc

Department: Sales & Marketing

Reports to: Marketing Manager

Location: Lagos, Nigeria.

Function of the Position:

• The Analyst role is a full-time professional position that works with management to support strategic planning activities by providing actionable recommendations based on assessments of markets and competitors, both existing and potential.
• Identify and collect appropriate customer, competitor, market, economic, financial and/or operational data.
• Perform financial, statistical, and qualitative data analysis of markets and competitors.
• Translate data into executable and effective market and intelligence reports.
• Evaluation of sales data; interpretation and recommendation.

Roles and Responsibilities:

• Profils Berger Paints development market and competitive environment, providing insights that support strategic decision-making by the management.
• Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends, and market forces.
• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.
• Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration.
• Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate.
• Develops and maintains relationships with key internal customers to identify emerging needs and business challenges.
• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modelling and analysis.

Competencies

• Strong customer focus and organizational skills with the ability to manage multiple projects under tight deadline constraints.
• Understanding of analysis/reports and business decisions making concepts.
• Demonstrated strength in problem solving and analytics and capable of driving insight to action.
• Ability to articulate with strong presentation skills and to contribute to executive-level discourse; excellent written communication abilities.
• Able to operate within a team environment.
• High level of competence with Microsoft Office suite (in particular, advanced Microsoft Excel and PowerPoint skills) is essential.

Qualifications

• Minimum of 5 years of relevant professional experience and a bachelor’s degree; or 3 years of relevant professional experience and a master’s degree.
• Experience in paints and coating sector/industry or related industry will be an added advantage.