Digital Marketing & Growth Manager at Pragmatic Technologies

Job Objective

• The Digital Marketing Specialist will be responsible for driving leads, sales and customer acquisition through digital channels for Pragmatic Technologies.

Tasks and Responsibilties
Campaign Management:

• Oversee paid campaigns (Meta + Google)
• Work with external ad specialists
• Optimize performance weekly

Lead Generation:

• Ensure steady flow of qualified leads
• Improve cost per lead
• Launch new campaigns

CRM & Sales Alignment:

• Manage lead flow into Zoho One
• Ensure all leads are followed up
• Track conversion rates

Website & Store Performance:

• Improve conversion rates
• Optimize product pages
• Work with developers if needed

Content Coordination:

• Plan weekly content
• Supervise content creator
• Ensure brand consistency

Reporting:
Weekly performance report:

• Leads
• Cost per lead
• Sales from digital channels

KPI (Non-Negotible)

• Leads per week
• Cost per lead
• Conversion rate
• Revenue from digital

Required Skills and Qualifications

• 3–6 years experience in digital marketing

Strong understanding of:

• Paid ads
• Funnels
• CRM systems
• Data-driven mindset
• Execution-focused (not theory)

Company Culture and Values:

• Our organization values excellence, passion, integrity, innovation, collaboration, and customer satisfaction. We foster a supportive and dynamic work environment where employees are encouraged to share ideas and grow professionally.

Quality and Excellence:

• We are committed to excellence in everything we do. Our focus is on delivering high-quality products and services that meet and exceed customer expectations.

Passion:

• Our team is driven by a passion for what we do. We bring enthusiasm and dedication to our work, which is reflected in our relentless pursuit of success and innovation.

Integrity:

• We uphold the highest standards of integrity and transparency in all our dealings. Honesty and ethical practices guide our interactions with clients, partners, and team members.

Teamwork and Collaboration:

• Our success is built on the foundation of strong teamwork. We foster a collaborative environment where everyone’s input is valued and open communication is encouraged. Cross-functional collaboration is a cornerstone of our operations.

Innovation and Creativity:

• We encourage our team members to think outside the box and bring innovative solutions to the table. We believe that creativity is the key to staying ahead in our diverse industries.

Humanity:

• We prioritize humanity in our business practices. This means treating everyone with respect, empathy, and fairness, and making decisions that benefit our employees, customers, and the communities we serve.

Customer-Centric Approach:

• Our customers are at the heart of everything we do. We strive to exceed their expectations by delivering high-quality products and exceptional service. Understanding and addressing our customers' needs is our top priority.

Continuous Learning and Development:

• We are committed to the personal and professional growth of our employees. We provide opportunities for continuous learning, training, and development to help our team members advance their skills and careers.

Diversity and Inclusion:

• We embrace diversity and foster an inclusive environment where everyone feels welcome and respected. We believe that a diverse team brings a variety of perspectives and ideas, driving innovation and success.

Sustainability and Social Responsibility:

• We are dedicated to sustainable business practices and making a positive impact on the community. Our initiatives focus on environmental responsibility, social equity, and economic development.

Work-Life Balance:

• We understand the importance of work-life balance and strive to provide a flexible work environment that supports the well-being of our employees. We offer options for remote work and flexible schedules to help our team members manage their personal and professional lives effectively.

Agility:

• We are responsive, adaptable, flexible and pragmatic in all that we do. This is what enables us to thrive in such a dynamic and uncertain world for as long as we have and want to continue to be. We like to respond quickly to changes that may affect our business and this includes competition and other internal and external factors.

Humility:

• We are guided by modesty and respect for all in our operations. We appreciate people who are open minded to learning, relearning and unlearning so that they can be at the cutting edge of their chosen profession and add value to us.

Sense of Urgency:

• In our ever-changing environment, a mindset or attitude of immediate action where possible is a requirement for sustained success. We reward employees who recognize and are guided by the virtues of timely action and prioritizing tasks accordingly.