Marketing and Media Manager at Fadac Resources

Job Purpose
Develop and implement marketing/communication/PR plans for company’s regionally to meet business development targets and manage marketing/branding/PR requirements.

Works closely with line manager and marketing manager (Dubai) to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

Internal & External Interactions

Internal:    Divisional Head, Functional Heads, Marketing Manager(Dubai), HR

External:  Private Sector Clients, Government and Public Sector clients; media houses

Key Responsibilities
Market Research & Competitor Activity:

• Identify local consumer market research requirements and develop marketing/PR proposals that will address these needs
• Track competitor activity and share a monthly summary with Executive team, sales and admission teams
• Design and manage the regional Marketing Plan and Budget:
• Develop a regional marketing plan and budget
• Ensure that all marketing activities are carried out with necessary budgetary approvals and are in line with agreed marketing plans
• Manage local marketing and communications agencies to deliver on objectives within budget

Deliver Marketing & PR activities:

• Develop local marketing and communication plans and offlinemarketing/communication/ PR campaigns as per agreed marketing objectives & enrolment targets - in collaboration with advertising, design and media agencies
• Responsible for regularly managing of company’s website and social media (LinkedIn and Twitter), particularly for SEO and other digital metrics such as engagement and reach
•  Proposes new ideas and concepts for social media content
• Maintain effective internal and external communications
• Champion the customer experience and customer touch points:
• Responsible to ensure all touch points for customers are delivered to Guidelines and best practice standards
• Identify gaps and advise/assist the Business Development team to find viable solutions to improve the customer experience
• Uses timelines and scheduled content to create a consistent stream of new content for audience interaction
• Interpret and implement the company’s brand and brand campaigns, locally:
• Follow the company’s Brand Guidelines for all activities
• Adopt and adapt global brand campaigns for the local market benefit

Requirements
Candidate Requirements
Qualifications / knowledge:  

A recognized degree in Marketing

Skills:

• Experience in developing, maintaining and delivering marketing/PR strategies
• Use of CRM software to maintain data and provide Marketing/Sales reporting
• Experience in using Content Management Systems and developing engaging content for the web and social channels, particular writing for SEO
• Strong understanding of current digital marketing concepts and best practices
• A balance of creative and analytical skills with a track record of delivering
• Native English speaker
• Strong Customer Service Skills
• Detail orientated

Experience:  
12 years+ Consumer service marketing experience