Digital Producer at BBC Media Action

Department: Production & Training
Reports to: Senior Digital Producer
Start Date: Immediate
Type of Contract: Fixed Term
Duration of Contract: 6 months (with possibility of extension)

Job Purpose

• The Digital Producer will use their editorial, content development, and social media experience across all aspects of BBC Media Action’s Digital output (including social media and TV) to help deliver quality, impactful content that meets BBC editorial standards.

Main Duties

• Use writing, editing, editorial and a range of creative skills to help deliver quality, impactful content for social media, TV and other digital outputs.
• Produce and post of a range of social media and TV content, including the creation of original video and multimedia content.
• Pitch, write, record, report and edit original BBC Media Action content geared toward social media, TV and other digital audiences.
• Engage and interact with our communities across social platforms.
• Ensure that all content or language published on BBC Media Action digital platforms adhere to BBC editorial guidelines.
• Prioritise relevant content creation and platform management against identified goals, knowing which platforms and tasks are more important to different audiences within the scope of BBC Media Action’s digital strategy.
• Work with other Production & Training team members to ensure that our digital, radio and TV content complements each other for maximum reach and audience impact.
• Analyse social media metrics to gain insight into the behaviour of our social media communities, distribution of our content across the web, and any emerging digital trends.
• Contribute to the evolution of BBC Media Action’s digital strategy by providing innovative content ideas and concrete insights into content performance.

Skills, Knowledge and Experience

• Demonstrable sound editorial judgement in the production and posting of digital content.
• Experience producing engaging, creative content for social media websites, TV or other digital platforms.
• Strong creative writing skills, and the ability to use these in the creation of engaging digital content.
• Strong relevant video or photo editing skills and fluency in relevant creative software such as Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, etc.
• Demonstrated knowledge or interest in digital trends in media, entertainment, and emerging technologies.
• Proven ability to analyse and critically evaluate editorial content, identifying strengths and weaknesses in content and driving constant improvement in output.
• Sound knowledge of digital best practices and the digital landscape.
• A deep understanding of the web and how best to promote content to an online audience.
• Strong attention to detail and an ability to work within established deadlines. Excellent planning and time management skills.
• A strong visual sense.
• A self-starter excited by the potential of working collaboratively in a dynamic and growing team.
• Proven experience using radio, television, digital or other media to capture audience attention while increasing knowledge or awareness.
• Strong communication and interpersonal skills and experience using these skills in a media production setting.
• Fluent in spoken and written English; additional fluency in Hausa, Igbo or Yoruba desirable.
• Evidence of imagination and an enthusiasm for generating new ideas.

Key Competencies:
The following competencies (behaviours and characteristics) have been identified as key to success in the job. Successful candidates are expected to demonstrate these competencies:

• Editorial Judgement - demonstrates balanced and objective judgement based on a thorough understanding of editorial guidelines, target audience, programme and department objectives. Makes the right editorial decisions, taking account of conflicting views where necessary.
• Decision Making - Is ready and able to take the initiative, originate action and be responsible for the consequences of the decision made.
• Planning and Organization - Is able to think ahead in order to establish an efficient and appropriate course of action for self and Others. Prioritizes and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources requirements.
• Managing relationships and team working - Able to build and maintain effective working relationships with a range of people. Works co-operatively with others to be part of a team, as opposed working separately or competitively.
• Developing Others - Able to recognize potential (managerial, professional, artistic or otherwise) and is willing to foster the development of that potential. Creates a climate in which potential can be realized.
• Resilience - Can maintain personal effectiveness by managing own emotions in the lace of pressure, setbacks or when dealing with provocative situations, Can demonstrate an approach to work that is characterized by commitment, motivation and energy.
• Influencing and Persuading - Ability to present Sound arid well-reasoned arguments to convince others, Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change.