Brand Executive at First Katalyst Marketing

Responsibilities

• Supervise, manage and get merchandisers to achieve set goals.
• Analyze how brands are positioned in the market and crystallize with targeted consumers insights
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Assist and see to the successful delivery of any project.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions
• Brainstorm on new and innovative marketing and growth strategies
• Analytical skills to forecast and identify trends and challenges and be proactive about them
• Align the company around the brand’s direction, choices and tactics.

Requirements

• At least 2 years experience in same or similar position (Preferably as a Brand Executive in a Marketing agency)
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field