Sales and Marketing Jobs at Dealdey

Reports to: COO
Function: Digital Marketing
Location: Lagos
Ref: DD/MAR/DME/0514

Purpose Statement:
The role holder would be responsible for recommending, prioritizing, and deploying an appropriate mix of marketing strategies and tactics in the digital space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies.

Key Accountabilities:

• Develop and oversee digital strategies and solutions - across multiple digital channels
• Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
• Design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns
• Measure and monitor the effectiveness of each campaign
• Research & analyze online consumer behaviour across existing and new digital technology platforms
• Use past experience and fresh ideas to grow and engage social communities on Facebook, Twitter, Google+, LinkedIn, Instagram etc
• Assess the company’s immediate social needs and areas for improvement and growth
• Serve as a thought leader on digital engagement and social media

Knowledge, Skills and Experience:

• Minimum of a University degree in any related discipline
• Minimum of 3 years working experience in a similar role
• Search Engine Marketing (SEM)
• Search Engine Optimizing (SEO)
• Campaign Management
• Digital planning and Media implementation
• Brand development,
• Web analytics
• On-line Reputation Management (ORM)
• E-mail marketing
• Mobile Advertising
• Online Banner Advertising
• Campaign planning strategy & optimisation

The following skills are essential:

• Analytical ability
• Creative imagination and problem solving
• Strong conceptual and executional ability

go to method of application »

Reports to: ED/ CEO
Function: Sales & Marketing
Sub Function: N/A
Location: Lagos
Ref: DD/MAR/MM/0214
 
Purpose Statement:

This role would ensure a marketing direction for the, growth of the DealDey brand, responsible for formulation and execution of marketing strategies necessary to drive improved brand perception, conversion rates and online revenue as well as achieving online customer acquisition numbers.
 
Key Accountabilities:

    Responsible for meeting or exceeding online revenue targets and developing plans to make up for any shortfalls in revenue
    Possess clear understanding and point of view on the entire shopping experience and develop action plan to improve customer experience
    Identify and document website enhancements with an understanding for the complexities and opportunities related to direct mail marketing expense
    Expand the DealDey brand frontiers across Nigeria and West Africa
    Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts
    Manage online customer acquisition and retention programs including SEM, SEO, email, affiliate, and social marketing
    Plan, organize and produce all e-mail campaigns, homepages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website
    Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
    Benchmark, measure and analyze results of online marketing initiatives such as e-mail campaigns, promotions, SEO marketing, affiliate program and future online marketing initiatives
 
Knowledge, Skills and Experience:

This position requires a graduate with University Degree or its equivalent with a minimum of 5years working experience in Sales & Marketing or a similar position. An MBA would give added advantage. Candidate must possess excellent negotiation and communication skills (Written & Oral), Integrity, Ability to plan, schedule and coordinate effectively are very essential.

The following skills are essential:

    Analytical ability
    Creative imagination and problem solving
    Must be Computer Literate

go to method of application »

Reports to: Promo Team Lead
Function: Sales Executive (Promo)
Location: Lagos
Ref: DD/PR/SE/0514

Purpose Statement:
Responsible for bringing in businesses (online/offline) and ensuring that revenue targets are exceeded and business goals are attained for all merchant.

Key Accountabilities:

• Identifies opportunities for business with customer traffic, building brand awareness via advertising on Dealdey
• Cold calling for new business to advertise
• Meeting and exceeding yearly/monthly/weekly/daily sales target
• Follow-up on merchants for retention and conversion
• Negotiating favorable agreement terms and closing all sales lead
• Conducting periodic market survey for businesses
• Represent the organization at all trade related events such as fairs, exhibitions, product launch, etc
• Advisory to management as at when needed in-house promotions
• Monitor business adverts daily/weekly/monthly to ensure full representation of our advert offerings
• Identifying new markets and opportunities for business expansion and growth
• Accurate report documentation
• Maintain a good working relationship
• Perform other duties that may be assigned by the Unit Head

Knowledge, Skills and Experience:

• Minimum of a University degree in any related discipline
• Minimum of 1 year working experience in a similar role would be an added advantage
• Knowledge in inventory processes
• Data entry skills
• Good problem solving skills
• Ability to multitask and prioritize on work load
• Proficiency in the use of Microsoft Excel

The following skills are essential:

• Good oral and written communication skills
• Strong numerical and analytical skills
• Strong interpersonal skills (externally and internally)
• Ability to communicate value proposition to potential partners
• Good Understanding of the principles of conversion, ROI and financial metrics associated with online advertising and online partnerships
• Team player
• Must possess a Professional “get it done” attitude and work ethic
• Strong attention to details
• Energetic and driven personality
• Adapts well to and is energized by change
• Creative and Innovative
• Proficiency in the use of technology and Microsoft Office productivity tools

Key Performance Indicators

• 90% revenue target achievement
• 0-2% merchant complaints
• Number of merchants retention and conversion
• Revenue from merchants based on retention and conversion
• Merchant satisfaction levels
• Percentage achievement of daily/weekly/monthly/quarterly goals
• Percentage of promo offers brought in to be uploaded

go to method of application »

Ref: DD/SAL/AM/0214

The role holder would Identify opportunities for business with existing and new customers and successfully convert such opportunities while ensuring that gross revenue targets are exceeded and gross margins are attained for all merchant products/services.

Key Accountabilities:
    Cold calling for new business opportunities
    Meeting and exceeding yearly/monthly/weekly/daily sales target
    Perform profitability analysis for potential deals or merchants
    Negotiating favorable agreement terms and closing all sales lead
    Conducting periodic market survey for providing feedback on future buying trends of customers
    Represent the organization at all trade related events such as fairs, exhibitions, product launch etc
    Liaise with merchants/suppliers to monitor accurate delivery of orders
    Advisory to management as at when needed on new product developments and special promotions
    Monitor assortment of service/product deals to ensure full representation of our category offerings
    Identifying new markets and opportunities for business expansion and growth
    Accurate record keeping and filing of all merchant contract documents
    Maintain a good working relationship with the operations unit to prevent loss of merchants inventory

Knowledge, Skills and Experience:
This position requires a graduate with University Degree or its equivalent with a minimum of 2years working experience in Sales & Marketing or a similar position. Ability to meet and exceed revenue targets with proven track records. Candidate must possess excellent negotiation and communication skills (Written & Oral), Integrity, Ability to plan, Good understanding of the principles of conversion, ROI and financial metrics associated with online advertising and online partnerships are very essential.

The following skills are essential:

    Analytical ability
    Creative imagination and problem solving
    Must be Computer Literate

go to method of application »

Reports to: Head of Sales
Function: Direct Sales Manager
Ref: DD/SA/DSM/0514

Purpose Statement
The role holder’s primary responsibility is to increase the conversion rate on the DealDey website.  The head of DSA will be responsible for the coordination, management and development of Direct Sales Agents (DSAs).

Key Responsibilities:

• Ensure continuous improvement of customer experience on the DealDey website
• Increase customer acquisition through quality customer service
• Monitor all customer queries and ensure timely response to all issues
• Increase customer knowledge on all company products and services
• Educate customers on how to purchase on the DealDey website
• Responsible for ensuring that the DSAs achieve high levels of performance and KPIs are met
• Meeting sales targets/goals as per agreed terms
• Direct selling, Telesales and field sales
• Ensure timely submission of weekly sales activity reports
• Manage Social Media and generate sales through other social media channels like BBM, WhatsApp etc
• Any other responsibilities assigned

 Knowledge, skills and experience:

• This position requires a university graduate with a minimum of 3 years working experience in Sales and Marketing
• Candidate must possess excellent negotiation and communication skills (Written & Oral)
• Ability to plan, schedule, delegate and coordinate effectively is very essential

The following skills are essential:

• Analytical ability
• Creative imagination and problem solving
• Must be Computer Literate