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Launched in March 2011, DealDey features a daily deal on the best things to do, see, eat, and buy in Lagos and Abuja. DealDey is an easy and fun way to get fantastic deals on great experiences. At DealDey we support local businesses and in return they support consumers with good savings! We want to create a "Win-Win" scenario each and every day for...
Reports to: ED/ CEO
Function: Sales & Marketing
Sub Function: N/A
Location: Lagos
Ref: DD/MAR/MM/0214
Purpose Statement:
This role would ensure a marketing direction for the, growth of the DealDey brand, responsible for formulation and execution of marketing strategies necessary to drive improved brand perception, conversion rates and online revenue as well as achieving online customer acquisition numbers.
Key Accountabilities:
Responsible for meeting or exceeding online revenue targets and developing plans to make up for any shortfalls in revenue
Possess clear understanding and point of view on the entire shopping experience and develop action plan to improve customer experience
Identify and document website enhancements with an understanding for the complexities and opportunities related to direct mail marketing expense
Expand the DealDey brand frontiers across Nigeria and West Africa
Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts
Manage online customer acquisition and retention programs including SEM, SEO, email, affiliate, and social marketing
Plan, organize and produce all e-mail campaigns, homepages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website
Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
Benchmark, measure and analyze results of online marketing initiatives such as e-mail campaigns, promotions, SEO marketing, affiliate program and future online marketing initiatives
Knowledge, Skills and Experience:
This position requires a graduate with University Degree or its equivalent with a minimum of 5years working experience in Sales & Marketing or a similar position. An MBA would give added advantage. Candidate must possess excellent negotiation and communication skills (Written & Oral), Integrity, Ability to plan, schedule and coordinate effectively are very essential.
The following skills are essential:
Analytical ability
Creative imagination and problem solving
Must be Computer Literate
Interested candidates whose experience and competencies match the job profile should send their CV as an email attachment with the subject in this format: "Job title - Job Ref"; example: “Digital Marketing Strategist- DD/MAR/DME/0514” to jobs@dealdey.com
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