The following vacancies in a Broadcast Media House for a Public Relations Manager and Digital Marketing Executive
Provide digital/social media analysis based on measurement and tracking reports, including competitive (when paid for)
Provide support to the senior executive team members (Director, Commercial, Sales Leaders, Operations, etc.) with budgeting (hours and hard costs) for each digital/social media campaign and at times develop the plan with senior guidance
Proactively identify digital marketing industry trends/potential issues and provide appropriate recommendations to account lead(s)
Proactively identify digital marketing trends taking place within brand communities and provide counsel potential next steps and bigger implications for client partners
Management of any and all social influencer campaigns (not inclusive of bloggers, but rather true social media influencers)
Manage and execute any digital programs including digital activations, mobile app launches, branded online content creation & syndication, development, etc.
Help lead internal Digital strategy marketing education and growth of all stations in the Organisation.
Input on all planning and provide digital Point of View
Consistent participation during the creative ideation phase
Continually serve as a partner with account team/lead and act as sounding board for ideas
When it comes to the digital/social portion of a plan, the Digital Marketing Executive will partner with the Sales Leader to lead further developing the concept (after the initial brainstorming and creating the slides with support from the planner and/or account lead
Strategically manage the organisation's publicity and PR activities.
Devise, plan and deliver publicity and PR campaigns for the organisation's products and brands across all media platforms
Pitch and arrange events, tours and PR initiatives, take advantage of publicity and PR opportunities within and outside the broadcasting industry to boost and enhance the image of the business
Liaise and build relationships with a broad range of broadcasting industry specialists and participants in order to maximize publicity and PR opportunities
Oversee relationships with key media contacts both inside and outside the broadcasting industry
Manage freelance consultants and publicists and liaise with third party partners across all areas of the business
Manage the publicity budget
Ensure all areas of the media including trade, International, National and Regional press, consumer magazines, radio and TV are regularly targeted in order to maximize publicity and PR matters of the business
Work collaboratively with colleagues to generate press coverage both National and International
Manage the day-to-day activities of PR Agency contacts
Manage Internal PR activities within the Organisation
Prepare and distribute press releases to media
Help produce a monthly up-to-date press timetable to circulate around the Senior Management Team
Answer media enquiries and keep contact lists up-to-date.
Attend various departmental meetings as well as our quarterly staff meeting
Qualification: First degree in Social Sciences, Marketing or its equivalent MBA or its equivalent
Minimum Experience: Minimum of four (4) years’ experience in similar position and a member of a professional body will be an added advantage
Interested candidates should send their applications and resumes to firstname.lastname@example.org
Please note that only qualified candidates will be contacted.