• Media Jobs in a Broadcast Media House

  • Posted on: 30 September, 2014 Deadline: Not Specified
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  • The following vacancies in a Broadcast Media House for a Public Relations Manager and Digital Marketing Executive

    Digital Marketing Executive

     

    Job Functions
    Provide digital/social media analysis based on measurement and tracking reports, including competitive (when paid for)
    Provide support to the senior executive team members (Director, Commercial, Sales Leaders, Operations, etc.) with budgeting (hours and hard costs) for each digital/social media campaign and at times develop the plan with senior guidance
    Proactively identify digital marketing industry trends/potential issues and provide appropriate recommendations to account lead(s)
    Proactively identify digital marketing  trends taking place within brand communities and provide counsel potential next steps and bigger implications for client partners
    Management of any and all social influencer campaigns (not inclusive of bloggers, but rather true social media influencers)
    Manage and execute any digital programs including digital activations, mobile app launches, branded online content creation & syndication, development, etc.
    Help lead internal Digital strategy marketing education and growth of all stations in the Organisation.
    Input on all planning and provide digital Point of View
    Consistent participation during the creative ideation phase
    Continually serve as a partner with account team/lead and act as sounding board for ideas
    When it comes to the digital/social portion of a plan, the Digital Marketing Executive will partner with the Sales Leader to lead further developing the concept (after the initial brainstorming and creating the slides with support from the planner and/or account lead
     
    Minimum Specification/Qualification

    Qualification

    • First degree in Social Sciences, Marketing or its equivalent

    Minimum Experience

    • Minimum of Three (3) years’ experience in similar position

    go to method of application »

    Public Relations Manager

     

    Job Functions
    Strategically manage the organisation's publicity and PR activities.
    Devise, plan and deliver publicity and PR campaigns for the organisation's products and brands across all media platforms
    Pitch and arrange events, tours and PR initiatives, take advantage of publicity and PR opportunities within and outside the broadcasting industry to boost and enhance the image of the business
    Liaise and build relationships with a broad range of broadcasting industry specialists and participants in order to maximize publicity and PR opportunities
    Oversee relationships with key media contacts both inside and outside the broadcasting industry
    Manage freelance consultants and publicists and liaise with third party partners across all areas of the business
    Manage the publicity budget
    Ensure all areas of the media including trade, International, National and Regional press, consumer magazines, radio and TV are regularly targeted in order to maximize publicity and PR matters of the business
    Work collaboratively with colleagues to generate press coverage both National and International
    Manage the day-to-day activities of PR Agency contacts
    Manage Internal PR activities within the Organisation    

    Additional responsibilities
    Prepare and distribute press releases to media
    Help produce a monthly up-to-date press timetable to circulate around the Senior Management Team
    Answer media enquiries and keep contact lists up-to-date.
    Attend various departmental meetings as well as our quarterly staff meeting
     
    Minimum Specification/Qualification
    Qualification: First degree in Social Sciences, Marketing or its equivalent MBA or its equivalent
    Minimum Experience: Minimum of four (4) years’ experience in similar position and a member of a professional body will be an added advantage

    Method of Application

    Interested candidates should send their applications and resumes to info4requirements@gmail.com
    Please note that only qualified candidates will be contacted.

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