Jobs at Bradfield Consulting

Role Summary

• The Visual Merchandising Lead is responsible for planning, executing, and maintaining compelling visual merchandising and styling standards that enhance customer experience, drive impulse buying, and support upselling and cross-selling across all retail locations.

Key Responsibilities
Strategic & Team Leadership:

• Provide leadership and direction to the Visual Merchandising & Styling team.
• Collaborate with Retail Operations, Commercial, E-commerce, Brands & Marketing, Category, and Product Development teams to deliver business objectives.
• Develop and implement store-specific visual merchandising strategies aligned with brand identity, product range, and target customers.

Seasonal Styling & Creative Planning:

• Develop and execute seasonal styling and photoshoot calendars.
• Assign tasks to the VM team and ensure adherence to timelines.
• Coordinate cross-functional support for seasonal visual merchandising initiatives.
• Create and approve all mood boards for campaigns and shoots.

In-Store Product Knowledge & Training:

• Train store teams on product knowledge, line sheets, and styling techniques to support upselling and cross-selling.
• Develop and update fashion product knowledge training materials.
• Communicate seasonal styling stories and product pairings to store teams.

Window Display & Store Visual Execution:

• Oversee window display execution across all stores, ensuring consistency and compliance with approved themes.
• Ensure timely window changes in line with merchandising cycles.
• Monitor cleanliness and presentation of window displays, signage, tills, and acrylic displays.

In-Store Merchandising Compliance:

• Ensure correct product arrangement using colour, size, and age-range guidelines.
• Maintain complete looks across all categories and age ranges.
• Ensure accessories, shoes, mannequins, and displays are properly arranged and styled.
• Source props and creative materials and ensure uniformity across all store locations.

Mannequin Styling Management:

• Ensure mannequins are fully styled with coordinated outfits and accessories.
• Maintain cleanliness, symmetry, and focal-point styling standards.
• Ensure merchandise worn by mannequins is positioned close to drive conversion.

Photoshoot Management:

• Manage photoshoot planning, execution, and delivery timelines.
• Coordinate merchandise movement for shoots and ensure proper documentation and returns.
• Ensure timely delivery of images and videos for digital, in-store, and ecommerce use.
• Source photoshoot locations and manage the photography team.

Research & Trend Analysis:

• Research global fashion, lifestyle, and design trends to inform merchandising strategies.
• Benchmark international brands and best-in-class visual merchandising practices.

Requirements

• Bachelor’s Degree or equivalent in Fashion, Business, or a related discipline.
• Retail fashion certification is an added advantage.
• 6- 7 years’ experience in visual merchandising or fashion retail management.
• Strong knowledge of store layouts, fittings, mannequins, and visual standards.
• Proven experience in fashion styling, photoshoots, and look creation

Behavioural Competencies:

• Highly creative with strong artistic and colour intelligence.
• Excellent planning, prioritization, and time management skills.
• Detail-oriented with strong visual judgment.
• Confident communicator with training and team leadership capability.
• Energetic, collaborative, and results-driven.

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Job Summary

• The organization is seeking a visionary and execution driven Design Lead with the ability to conceptualize innovative fashion ideas and oversee the creative process, manage a team of designers and ensure that all collections align with the brand’s vision and strategic objectives.
• This role will report directly to the Creative Director and involves coordinating design activities, fostering innovation, and guiding the design team to produce high-quality, market-relevant garments that meet it’s production standards.

Key Responsibilities
Creative Direction and Planning:

• Collaborate with the Creative Director to develop seasonal themes and actionable design briefs.
• Plan and develop product ranges while ensuring alignment with current fashion trends.

Team Leadership and Development:

• Manage and mentor a team of designers, technical designers, and pattern makers ensuring professional growth and skill enhancement.
• Foster a collaborative environment while ensuring task delegation and quality control and adherence to deadlines.

Design Execution and Oversight:

• Supervise sketch creation, tech packs, and fabric/trim selection to maintain quality and brand consistency.
• Collaborate with pattern makers to translate concepts into production-ready designs.
• Conduct design reviews to assess accuracy, functionality, and aesthetic appeal.

Production Coordination:

• Coordinate with production and merchandising teams to ensure design feasibility and cost efficiency.
• Manage prototyping, fit sessions, and troubleshoot production issues effectively.

Trend and Market Analysis:

• Conduct research on global fashion trends, competitor activity and consumer preferences to inform design strategies.
• Regularly update the team on emerging styles, materials, and techniques.

Quality Assurance and Compliance:

• Maintain high design standards and ensure garments meet brand quality benchmarks.
• Implement continuous improvement through feedback and quality control practices.

Qualifications & Skills

• Bachelor’s degree in Fashion Design, Textile Design, or a related field.
• Minimum of 5 years of experience in fashion design, with at least 2 years in a leadership role in garment manufacturing or retail fashion industry.
• Strong portfolio demonstrating design leadership and trend relevance while driving productivity.
• Technical Expertise and Proficiency in fashion design software (e.g., Adobe Illustrator, CLO 3D), garment construction, and fabric knowledge.
• Project Management: Skilled in prioritizing tasks and managing timelines in a fast-paced environment.
• Deep understanding of fashion trends and consumer behavior.
• Excellent verbal and written skills to convey creative ideas and provide constructive feedback.