Social Media Manager at Fadac Resources and Services Limited

About the Role

We are seeking a creative, strategic, and results-driven Social Media Manager to manage our social media presence, grow our online community, and develop engaging content that supports our brand and business objectives.

Key Responsibilities

• Develop and implement effective social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn, and X.
• Create, schedule, and publish engaging and relevant content.
• Develop content calendars aligned with marketing campaigns and business objectives.
• Monitor social media accounts, respond to comments and messages, and manage online communities.
• Track and analyze social media performance, engagement, reach, and growth.
• Prepare regular social media reports and provide recommendations for improvement.
• Collaborate with the graphic design, marketing, and sales teams to develop campaigns and promotional content.
• Stay updated on social media trends, platform updates, and emerging digital marketing techniques.
• Monitor competitors and identify opportunities to improve the company\'s online presence.
• Manage paid social media campaigns and coordinate with relevant teams or agencies where required.

Requirements

• Bachelor\'s degree or HND in Marketing, Communications, Mass Communication, Business Administration, or a related field.
• 2–4 years of proven experience in social media management or digital marketing.
• Strong knowledge of major social media platforms and their best practices.
• Excellent content creation, copywriting, and communication skills.
• Proficiency in social media management and analytics tools.
• Basic graphic design and video editing skills are an advantage.
• Strong creativity, attention to detail, and ability to identify trends.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical and problem-solving skills.

Key Performance Indicators (KPIs)

• Social media follower growth.
• Engagement rate.
• Reach and impressions.
• Website/social media traffic.
• Lead generation and conversions.
• Content performance.
• Community response and engagement.