Fresh Jobs at Pulse NG

Job Summary

• The role focuses on creating engaging video and written content for Pulse Nigeria's social media platforms.
• It involves managing community interactions, tracking performance metrics, and optimizing content strategy.
• The position requires trend monitoring, campaign execution, and collaboration across internal teams.
• Ultimately, it aims to grow brand visibility, audience engagement, and support overall business goals.

Duties and Responsibilities

• Develop high-quality video content for Pulse Nigeria's social media platforms.
• Create engaging captions, headlines, and descriptions that drive audience interaction.
• Conduct research to stay up-to-date on industry trends and topics.
• Create video content that resonate to the Pulse Nigeria audience to maximize engagement and reach
• Monitor interactions on the Pulse Nigeria page to create timely content in a professional manner
• Track and analyze engagement metrics (e.g., likes, comments, shares, etc.) to measure content performance.
• Provide regular reporting on content and social media performance.
• Use data to inform future content and social media strategies.
• Become an advocate for the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business - Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review and report on effectiveness of campaigns in an effort to maximise results.
• Collaborate with other teams: Editorial, Video, and Sales teams to achieve company wide goals.
• Manage Social Media campaigns and day-to-day activities in line with KPIs including:
• Community management - daily spam check across all the channels and other commenting systems.
• Approve comments when necessary & quick response/monitoringof comments following the standard guidelines.
• Monitor trends and happenings across channels using social media tools such as; Analytics, Meta Business Suite, etc. and ensure time-to-market for the content distribution is efficient.
• Complete reports - social media weekly, general weekly online marketing report and traffic analysis report when necessary.
• Complete Experiment briefs for tests conducted and properly documented in the marketing folder.
• Create posts for special campaigns (clients) when necessary on all social media channels and compile reports for analysis.
• Proper implementation of specification and structure document - to be used as a guide for all posts and updated when necessary.
• Ensure proper distribution of all content types across assigned channels.
• Ensure all social media posts are correctly UTM tagged for tracking.
• Develop new social media strategies & ideas with proper implementation of these strategies for the growth of the brands.
• Event coverage for Pulse Nigeria & Pulse clients based on communicated briefs; cover events highlights and distribute content across relevant channels & provide performance Reports.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of experience in social media management
• Understanding of Social Media Strategy
• Content editing, and basic knowledge of design tools (e.g., Canva, Capcut)
• Understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
• Communication Skills
• Analytical Skills
• Customer Service Skills
• Familiarity with social media management tools (e.g., Buffer, Sprout Social).

Benefits

• Competitive salary based on experience
• Hybrid work options
• Health Insurance Cover
• Group Life Insurance cover
• Contributory Pension Scheme
• Annual Bonuses
• Telecommunication allowance.

Application Closing Date
9th September, 2025

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The Role

• As a Social Media Content Creator, you will be responsible for developing engaging and innovative content for core social media platforms. You will collaborate with the marketing team to create content that resonates with our target audience. This role requires a creative mindset, strong communication skills, and a deep understanding of social media trends and tools.

Job Responsibilities
Strategic Management and Innovation:

• Develop new video ideas and concepts that align with the Pulse Picks brand.
• Collaborate with the social media manager to align on the monthly content calendar.

Content Creation and Production:

• Produce, shoot, and edit high-quality video content for various platforms.
• Write compelling scripts through thorough research and storytelling.

Platform Optimization:

• Adapt videos to meet the specific requirements and trends of each social media platform.

Category-Specific Content Management:

• Create content across multiple categories eg Lifestyle, food, beauty, tech etc.
• Experiment with new content formats and styles to keep the content fresh and appealing.

Performance Analysis:

• Monitor video performance metrics and use insights to improve content strategies and engagement.

Collaboration and Communication:

• Work closely with the creative and editorial teams to ensure video content supports broader team objectives and promotions.
• Communicate effectively with team members to ensure smooth project execution and alignment.

Requirements

• Proven experience as a Social Media Content Creator or similar role.
• Strong creative and storytelling skills.
• Ability to record and edit SM content on recent smartphone 
• Proficient in creating static/GIF content using tools like Canva.
• Proficient in using social media management tools and analytics platforms.
• Knowledge of current trends in social media and digital marketing.
• Excellent interpersonal and communication skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Bachelor's degree in Communications, Public Relations, or a related field.

Benefits

• Competitive salary based on experience
• Hybrid work options
• Health Insurance Cover
• Group Life Insurance cover
• Contributory Pension Scheme
• Annual Bonuses
• Telecommunication allowance

Application Closing Date
Not Specified.