Social Media Content Creator at Pulse NG

Job Summary

• The role focuses on creating engaging video and written content for Pulse Nigeria's social media platforms.
• It involves managing community interactions, tracking performance metrics, and optimizing content strategy.
• The position requires trend monitoring, campaign execution, and collaboration across internal teams.
• Ultimately, it aims to grow brand visibility, audience engagement, and support overall business goals.

Duties and Responsibilities

• Develop high-quality video content for Pulse Nigeria's social media platforms.
• Create engaging captions, headlines, and descriptions that drive audience interaction.
• Conduct research to stay up-to-date on industry trends and topics.
• Create video content that resonate to the Pulse Nigeria audience to maximize engagement and reach
• Monitor interactions on the Pulse Nigeria page to create timely content in a professional manner
• Track and analyze engagement metrics (e.g., likes, comments, shares, etc.) to measure content performance.
• Provide regular reporting on content and social media performance.
• Use data to inform future content and social media strategies.
• Become an advocate for the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business - Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review and report on effectiveness of campaigns in an effort to maximise results.
• Collaborate with other teams: Editorial, Video, and Sales teams to achieve company wide goals.
• Manage Social Media campaigns and day-to-day activities in line with KPIs including:
• Community management - daily spam check across all the channels and other commenting systems.
• Approve comments when necessary & quick response/monitoringof comments following the standard guidelines.
• Monitor trends and happenings across channels using social media tools such as; Analytics, Meta Business Suite, etc. and ensure time-to-market for the content distribution is efficient.
• Complete reports - social media weekly, general weekly online marketing report and traffic analysis report when necessary.
• Complete Experiment briefs for tests conducted and properly documented in the marketing folder.
• Create posts for special campaigns (clients) when necessary on all social media channels and compile reports for analysis.
• Proper implementation of specification and structure document - to be used as a guide for all posts and updated when necessary.
• Ensure proper distribution of all content types across assigned channels.
• Ensure all social media posts are correctly UTM tagged for tracking.
• Develop new social media strategies & ideas with proper implementation of these strategies for the growth of the brands.
• Event coverage for Pulse Nigeria & Pulse clients based on communicated briefs; cover events highlights and distribute content across relevant channels & provide performance Reports.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of experience in social media management
• Understanding of Social Media Strategy
• Content editing, and basic knowledge of design tools (e.g., Canva, Capcut)
• Understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
• Communication Skills
• Analytical Skills
• Customer Service Skills
• Familiarity with social media management tools (e.g., Buffer, Sprout Social).

Benefits

• Competitive salary based on experience
• Hybrid work options
• Health Insurance Cover
• Group Life Insurance cover
• Contributory Pension Scheme
• Annual Bonuses
• Telecommunication allowance.

Application Closing Date
9th September, 2025