Job Openings at Smart Partners Consulting Limited (SPCL)

Key Responsibilities

• Social media marketing– creating, managing and growing the company’s presence through social media networks.
• Social Media knowledge per channel; understanding each social space, its audience, function and purpose to the brand.
• Online public relations– building relationships with industry bloggers; influencers and other key thought leaders within the online space on behalf of the brand.
• Customer relations– the Community Manager is often responsible for customer support – answering questions and queries.
• Executing strategy– the Community Manager is responsible for effectively executing and optimising strategic marketing/communications plans.
• Trend spotting; being able to identify key online trends to leverage for engagement.
• Understanding of analytics so as to grow and optimise social media pages and create awareness for campaigns.
• Event Coverage; visiting events and functions on behalf of the brand with on-site social media coverage.
• Manage day-to-day activities for clients on Facebook, Twitter, Instagram, and other social sites.
• Schedule and publish clients’ social media content to multiple channels.
• Execute a specific brand voice for each client within respective social communities in a timely manner.
• Utilize social analytics tools like Facebook Insights, Facebook Ads Manager etc to generate insights.
• Work with creative team from time-to-time to create original content ideas
• Help the Social Media Manager ideate and integrate clients’ social media marketing initiatives.

Requirements

• Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, or other related fields preferred.
• 3 – 4 years of experience in community development and managing social media platforms or communities for brands.
• Proficient in Solid content Strategy, Visual design and web development strategy, Promotion Strategy and conversion strategy.
• Able to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
• Problem solving and research skills.
• Understands computers, SEO, internet access and being tech savvy is necessary.
• A keen eye for detail and organization and excellent written communication skills focused on brand tone, voice, and persona with the ability edit and proofread.
• Able to juggle multiple projects and client needs.
• Strong research skills and the ability to provide insightful commentary.
• Previous agency experience preferred.

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Job Summary

• We are seeking a strategic and creative thinker with a passion for all things digital.
• The Senior Digital Strategist should have comprehensive experience in both digital and social marketing campaigns and consumer promotions.

Key Responsibilities

• Manage digital/social strategy, execution, measurement and optimization of large brand campaigns.
• Evangelize the power of digital/social innovation to inspire cutting edge strategy/creative/executions
• Identify new opportunities for digital/social innovation, enforce processes, provide quality assurance and implement best practices across all engagements
• Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated digital/social strategies
• Develop and deliver effective, thought-provoking strategic presentations.
• Be able to engage with clients at various levels within an organization and be able to think on your feet in answering questions intelligently and relevantly.
• Nurture a sound market and industry knowledge across the client base – local and international perspective.
• Play a key role in content planning, management, creation and tracking.
• Collaborate with and mentor digital innovation group team members with a focus on strategic insights, digital/social content creation, platform and community management, influencer programs, analytics and reporting.
• Track key metrics in detailed reports for both daily social media functions and specialized campaigns
• Provide insights on emerging trends and products
• Identify opportunities resulting from strategic thinking, which could lead to increased revenue for the agency and assist client service in formulating documentation to sell this thinking in to clients.
• Ensure continuous business process improvement within Strategy Department and across the Playhouse team.
• Provideinsights, thought leadership, and strategy, and the ideal candidate should bring in-depth knowledge and understanding of social media platforms, analytics, key influencer seeding and content management.
• Responsible for ongoing management, continuity, and execution of multiple digital/social media influencer marketing programs, meeting business and brand goals.

Key Performance Areas:

• Knowledge of client’s business, industry/context & central question.
• Engagement of and with client
• Quality of strategic thinking and presentation
• Timely delivery of projects
• Collaboration with counterparts in creative and client service and dev.
• Mentorship of junior team members.

Requirements

• Bachelor's / Master's Degree
• 6 to 8 years of relevant digital / social media experience. (Agency experience strongly preferred.)
• Strong digital/social strategy, communications and content development background
• Passion for digital/social innovation
• Solid understanding of social media and the digital landscape
• Ability to learn and adapt to new technologies and trends
• Superior communication, organizational, and project management skills.
• Excellent presentation skills
• Outstanding research and analytical skills
• Collaborative and outgoing, with strong leadership skills
• Ability to execute large digital and social media campaigns from concept to execution
• Strong competency and experience in integrated marketing and the role of social media to drive and enhance consumer engagement
• Able to manage multiple projects, deliverables, deadlines, details and relationships at the same time.
• Proven track record of practical yet innovative strategic solutions to problems and/or challenges
• A sound understanding of marketing disciplines, and knowledge of branding, brand positioning, and brand valuation theory.

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Job Description

• Identifying market locations.
• You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
• Bring in customers.
• Conducting research and analyzing data to identify prospective customers
• Devising and presenting ideas and strategies.
• Promotional activities.
• Undertake individual tasks of a marketing plan as assigned.
• Brainstorm and develop ideas for marketing.

Job Requirements

• Minimum academic qualification of OND
• Candidate must possess a minimum of 2 years working experience in Marketing.
• Proven experience as a marketer.
• Good teamwork skills.
• Must be outgoing.
• Communication skills and networking ability.
• Good organization and planning skills.
• Commercial awareness.