Latest Jobs at Pulse NG

Job Summary

• Pulse NG is looking for a Senior Video Editor & Cinematographer to join the team.
• As a Senior Video Editor/Cinematographer, you will work with our in-house teams to create compelling and exciting videos that will engage with the Pulse audience, clients and meet marketing strategies and objectives.
• Our ideal candidate has a solid knowledge of camera equipment, lighting and editing softwares.

Job Duties and Responsibilities

• Create video content with high visual impact for Pulse - internal and for clients.
• Videography in-house and on the field as assigned.
• Work on a brief, develop and pitch creative ideas and concepts, choosing the appropriate media and style to meet objectives.
• Overall editing responsibilities and quality control of all edits - including choice of images and videos, soundtrack, text placement, proofreading and cross-checking facts, spelling, grammar, writing style, colour, etc.
• Secure appropriate rights, licenses and clearances for video, image, and soundtrack usage to avoid copyright infringement.
• Contribute to new video format development and implementation.
• All around assistance on post production activities.
• You may be required to manage more than one brief at a time and will therefore have to prioritize effectively, allocating the relevant amount of time and resources according to the value of the job - ensuring that deadlines are met on all video projects.
• Ensure proper organization and safekeeping of video footage and logs.
• Assist with event coverage as required.
• You will keep abreast of emerging technologies in new media, particularly video and design programs such as Adobe Premiere Pro, After Effects, InDesign, Illustrator, Photoshop, 3ds Max, and other relevant programs from the Adobe Creative Suite.
• Maintain strong, trusting relationships with all internal and external collaborators - clients and internal teams.

Desired Skills & Experience

• 5-7 years experience working on branded video content is preferred
• Great videography/ video editing portfolio
• Skilled with video editing software such as Adobe Premiere Pro, After Effects, etc and a good working knowledge of Adobe Photoshop and Illustrator as it applies video post-production
• Strong verbal and written communication skills to keep the team up to date on project timelines
• Very organized, goal-oriented, and can drive results while multi-tasking priorities
• Good knowledge of Google Workspace – docs, sheets, drive, slides, etc.
• A lot of energy, passion and enthusiasm.

go to method of application »

Job Requirements
Conduct Market Research:

• Competitor Analysis: Identify and evaluate competitors’ strategies, strengths, and weaknesses to inform competitive positioning.
• Industry Trends: Track industry trends and emerging technologies to keep the agency and its clients ahead of the curve.
• Customer Insights: Gather data on customer behaviors, preferences, and demographics to tailor marketing strategies.

Conduct Audience Research:

• Persona Development: Create detailed customer personas based on research to guide targeted marketing efforts.
• Audience Segmentation: Segment the audience into distinct groups for more personalized and effective communication.

SEO and Keyword Research:

• Keyword Analysis: Identify relevant keywords and phrases to optimize content for search engines.
• Competitive SEO Analysis: Evaluate competitors’ SEO strategies to identify opportunities and threats.

Content Strategy:

• Content Gap Analysis: Identify content gaps in the market or within a client’s existing content to create opportunities for new content strategies.
• Performance Metrics: Analyze content performance to inform future content creation and optimization strategies.

Campaign Analysis:

• Performance Tracking: Monitor and measure the performance of marketing campaigns across different channels.
• A/B Testing: Conduct experiments to compare different versions of marketing materials and determine which performs better.
• ROI Analysis: Calculate the return on investment for campaigns to assess their effectiveness and justify expenditures.

User Experience (UX) Research:

• User Testing: Conduct usability testing to gather feedback on user experiences and identify areas for improvement.
• Heatmaps and Session Recordings: Use tools to track user interactions on websites and understand user behavior.

Social Media Analysis:

• Engagement Metrics: Track metrics like likes, shares, comments, and follows to gauge the success of social media efforts.
• Sentiment Analysis: Analyze social media conversations to understand public sentiment and brand perception.

Conversion Rate Optimization (CRO):

• Behavioural Analysis: Study user behavior to identify barriers to conversion and opportunities for optimization.
• Experimentation: Test hypotheses through controlled experiments to improve conversion rates.

Client Reporting:

• Provide clients with regular reports on campaign performance, key metrics, and insights in collaboration with the Account Managers

Strategic Planning:

• Insight Generation: Translate data into actionable insights to inform strategic decisions.
• Forecasting: Predict future trends and outcomes based on historical data and market conditions.

Performance Benchmarking:

• Compare performance metrics against industry standards or competitors to gauge success and identify improvement areas.

Continuous Improvement:

• Use insights from analysis to refine and improve ongoing and future projects and strategies.

Qualifications and Skills

• Bachelor’s Degree in Data Analytics, Marketing, Statistics, or related field.
• 4+ years relevant work experience.
• Proven experience working as a data analyst with a focus on social media and digital marketing analytics.
• Proficiency with social media analytics tools (e.g., Facebook Insights, Instagram Insights, Twitter Analytics) and digital analytics platforms (Google Analytics, Google Data Studio).
• Experience with social listening tools (e.g., Sprout Social, Hootsuite, Brandwatch) and data visualization tools (e.g., Tableau, Power BI).
• Strong analytical and critical thinking skills with a passion for interpreting complex data sets and turning them into actionable insights.
• Excellent understanding of key digital marketing and social media metrics, including audience growth, engagement, CTR, CPC, and ROI.
• Strong communication skills, with the ability to translate complex data into clear, concise reports and presentations for non-technical audiences.
• High attention to detail and focus on data accuracy and integrity.
• Knowledge of A/B testing and experience optimizing campaigns based on data insights.