Media Planner at Dentsu Nigeria

Job Summary :

The ideal Junior Media Planner is curious, data-driven, and eager to build a career in media and advertising. This role involves understanding the audience, their needs and preferred media and platforms, as well as the brands aiming to reach them. 

Job Description:

Media Planning:

• Assist in developing media plans aligned with clients\' marketing and communication objectives. 
• Support the selection of appropriate media channels based on audience insights, campaign goals, and budgets. 
• Prepare media schedules, flowcharts, and planning documents. 
• Conduct research on media trends, competitors, and target audiences. 
• Building and maintaining relationships with clients, advertising platforms and media influencers.

Campaign Execution:

• Work closely with Media Buying and Client Service teams to support campaign implementation. 
• Monitor campaign delivery to ensure activities are executed according to approved plans. 
• Assist in tracking campaign performance and identifying optimization opportunities. 
• Ensure campaign documentation and reports are accurate and up to date. 

Research & Analytics:

• Gather and analyse audience, market, and media consumption data. 
• Support the preparation of campaign performance reports and presentations. 
• Track key performance indicators (KPIs) such as impressions, reach, clicks, engagement, CTR, CPM, CPC, and conversions. 
• Provide insights that support media planning recommendations. 

Client Support:

• Participate in client meetings and internal planning sessions. 
• Assist in preparing client presentations and campaign recommendations. 
• Respond promptly to client requests under the guidance of senior team members. 
• Build positive working relationships with clients and internal stakeholders. 

Collaboration:

• Work closely with Client Service, Media Buying, Digital, Strategy, Creative, and Analytics teams. 
• Support cross-functional collaboration to ensure campaigns are delivered on time and meet client expectations. 

Maintain effective communication with internal teams throughout campaign lifecycles.

Job Qualification:

• A degree in any social science, humanities or related fields.

Minimum of 2 –3 years\' experience.

• Experience in a media agency, advertising agency, or integrated marketing communications environment is preferred.
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