Ongoing Recruitment at DemyHealth Clinic and Genomic Medicine

We are seeking a Public Relations OFFICER (PR Officer) to assist the PR team nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs

JOB DESCRIPTION/RESPONSIBILITIES:

• Develop a marketing communications plan and sales strategy, including budget and tactics.
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media.
• Coordinate all public relations activities.
• Direct social media team to engage audiences across traditional and new media.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Manage media inquiries and interview requests.
• Create content for articles and keynote presentations.
• Monitor, analyse and communicate PR results every quarter.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
• Build relationships with thought leaders to grow industry awareness.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

REQUIREMENTS

• Proven working experience in public relations required.
• Proven working experience in management/HR/Procurement.
• Proven track record designing and executing successful public relations campaigns at both a local and national level.
• Strong relationships with both local and national business and industry media outlets.
• Exceptional writing and graphics skills.
• Solid experience with social media including blogs, Facebook, Twitter, etc.

Possession of the following will be an added advantage:

• Content and communication 
• Creative Copy write and editorial
• Creative Design and videography  
• BA/B.Sc or M.Sc/MA degree in Marketing, Advertising, Communications, or a related discipline (candidates with degrees in another discipline who have relevant experience in Public relations and procurement are encouraged to apply).

Experience: 2 - 4 years

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Job Requirements

• Candidates should possess an SSCE / GCE / NECO qualification: a diploma/OND/HND/B.SC holder would be advantaged.
• Must be very smart and well groomed
• Must have a valid driver's license with knowledge of abuja routes
• Ability to drive both automatic and manual cars  as well as drive bikes
• Ability to communicate, read and write.
• Polite and able to get along with people.
• The preferred candidate must be residing on abuja 
• The ability to utilize maps, GPS systems, and car manuals.
• Punctual and reliable.

Responsibilities

• Map out driving routes ahead of time to determine the most expedient trip.
• Run basic errands for the company and the CEO
• Listen to traffic and weather reports to stay up to date on road conditions.
• Adjust the route to avoid heavy traffic or road construction, as needed.
• Ensure the car seats are clean and comfortable for all riders.
• Properly maintain the car and avoid road accidents
• Schedule regular car service appointments and report any issues.
• Ensure the papers to the vehicle and bike are up to date and all vehicle and bike traffic rules properly adhere.

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Requirement

• Knowledge, experience and proven track record of achievements in branding, SEO marketing, social media marketing, videography, and print media
• You will organize creative campaigns and promotional events for the right audience that can make a difference for our company’s success according to trends and customer requirements.
• He / she must be experienced in marketing and develop marketing strategies for advertising and promoting the products and services for the success of the organization. They play an important role in selling the products or services of a company.
• Ability to develop strategic partnerships with business leaders, stakeholders, and target audience. He/she effectively and continuously communicates the product's features and the policies of the company with customers. 

Research skills

• We need Marketers who can use their research skills to find all the ideas to develop marketing strategies, get a deeper understanding of the market and their competitors, help the company understand what customers want and develop marketing strategies accordingly. The candidate will help the company learn about the needs and priorities of customers and, if applicable, implement the right changes to the products or the strategies so that the products perfectly fit into the customer's demand.
• Conduct market research to find answers about consumer requirements, habits and trends. Brainstorm and develop ideas for creative marketing, identify opportunities for promotion and growth
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures; Initiate and control surveys to assess customer 

Specific Responsibilities 

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses

Experience and skills

• Proven experience as marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness