Jobs at UrbanWish Ltd

Job Summary

• We’re now preparing for our public launch and are looking for a Marketing Manager to lead our go-to-market execution, drive growth, and help shape the UrbanWish brand.

Role Overview

• As Marketing Manager, you will own UrbanWish’s marketing strategy and execution across customer acquisition, brand awareness, provider acquisition support, and revenue growth.
• This is a hands-on, high-impact role suited for someone who thrives in early-stage environments, can balance strategy with execution, and understands how to grow a two-sided marketplace.
• You will work closely with the CEO, product, sales/provider acquisition team, and external agencies to ensure UrbanWish launches strong and scales efficiently.

Key Responsibilities
Go-to-Market & Growth:

• Plan and execute UrbanWish’s launch marketing strategy for Lagos and Abuja.
• Drive user acquisition through paid ads, SEO, influencer partnerships, and content.
• Support provider acquisition campaigns in collaboration with sales reps and partners.
• Continuously test, measure, and optimize acquisition funnels to improve CAC and conversion.

Performance & Digital Marketing:

• Manage paid campaigns across Google Ads, Meta (Instagram/Facebook), TikTok, and other relevant channels.
• Own SEO and content strategy to grow organic traffic.
• Track performance metrics (traffic, conversion rates, CAC, LTV, bookings, revenue).
• Prepare weekly and monthly performance reports with actionable insights.

Brand & Content:

• Build and maintain a strong, consistent UrbanWish brand voice across all touchpoints.
• Oversee creation of marketing assets: landing pages, email campaigns, flyers, videos, and social content.
• Coordinate influencer partnerships and creator campaigns tailored to Nigerian audiences.
• Ensure messaging clearly communicates UrbanWish’s value to both users and service providers.

CRM, Email & Retention:

• Manage newsletter campaigns for users, providers, and investors.
• Set up lifecycle marketing (onboarding, reminders, re-engagement, referrals).
• Collaborate with the product team to improve retention, repeat bookings, and reviews.

Collaboration & Leadership:

• Work closely with product and engineering teams to align marketing with feature rollouts.
• Manage external partners (creative agencies, influencers, PR, media buyers).
• Help build and scale an in-house marketing team as UrbanWish grows.

What We’re Looking For
Required:

• 2–5 years of experience in growth marketing, digital marketing, or brand marketing.
• Experience working in startups, marketplaces, fintech, travel, or consumer internet businesses.
• Strong understanding of performance marketing, funnels, and analytics.
• Proven experience executing campaigns in Nigeria or similar emerging markets.
• Ability to manage multiple projects in a fast-paced, ambiguous environment.
• Excellent written and verbal communication skills.

Nice to Have

• Experience marketing a two-sided marketplace.
• Familiarity with tools like Google Analytics, Meta Ads Manager, Mailchimp, HubSpot, or similar.
• Experience working with influencers and creators.
• Early-stage startup or launch experience.

What Success Looks Like

• A successful public launch with strong brand awareness in Lagos and Abuja.
• Consistent growth in user sign-ups and paid bookings.
• Efficient CAC with clear performance tracking.
• Strong alignment between marketing, provider acquisition, and product teams.
• A repeatable growth engine ready to scale across Nigeria.

Why Join UrbanWish?

• Be part of a high-growth startup at a defining early stage.
• Direct impact on strategy, execution, and company trajectory.
• Horizontal organization with clear upward mobility subject to performance.
• Opportunity to grow into a Head of Marketing / Growth Lead role.
• Work on a product that empowers local businesses and improves everyday experiences.
• Competitive salary + performance-based incentives (including equity options, subject to funding stage and seniority level).

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Role Overview

• We are hiring a Sales Representative to lead service provider acquisition and onboarding for UrbanWish.
• You will be responsible for identifying potential partners, pitching the UrbanWish value proposition, onboarding businesses onto the platform, and ensuring their listings are verified and optimized for growth.
• This is a hands-on role ideal for someone who enjoys field sales, relationship building, and working in a fast-paced startup environment.

Key Responsibilities
Service Provider Acquisition:

• Identify, prospect, and engage service providers across UrbanWish categories
• Pitch UrbanWish’s value proposition clearly and persuasively
• Convert leads into active service providers on the platform

Onboarding & Listing Optimization:

• Support providers in creating business profiles and service listings
• Ensure accurate pricing, images, descriptions, availability, and location details
• Guide providers through document verification and onboarding requirements

Relationship Management:

• Act as a trusted point of contact for onboarded service providers
• Educate providers on best practices to maximize bookings and visibility
• Gather feedback from providers and share insights with the internal team

Performance & Reporting:

• Track onboarding progress and sales targets
• Maintain accurate records of leads, conversions, and active providers
• Contribute to weekly progress updates and field insights

Collaboration:

• Collaborate well on cross-functional projects and initiatives
• Support launch campaigns and city and/or category expansion

What We’re Looking For
Required:

• Candidates should possess a Bachelor's Degree / HND qualification
• 1–3+ years experience in sales, business development, or field marketing
• Strong communication and persuasion skills
• Comfortable with in-person outreach and follow-ups
• Ability to explain digital products to non-technical business owners
• Self-motivated, organized, and target-driven

Nice to Have:

• Experience selling to SMEs, salons, gyms, hotels, or service businesses
• Familiarity with online marketplaces, booking platforms, or SaaS tools
• Experience working in service based businesses.

What We Offer

• Competitive base salary + performance-based commissions
• Field logistics support and allowances
• Opportunity for quick upward mobility (depending on your performance)
• Opportunity to grow into senior sales or account management roles
• Direct impact on a fast-growing tech startup
• Collaborative and entrepreneurial work environment.