Job Openings at Ecobank Nigeria

Job Purpose

• The purpose of this role is to exponentially scale up the acquisition of customers via digital channels such as the Xpress Point App, and drive engagement to increase digital sales, product uptake and channel adoption.

Context

• The Growth & Sales Analytics Lead is responsible for creating a pipeline of viable prospective customers and converting them into valuable clients.
• S/he will design, implement, and analyse campaigns to attract, inform, and convert future customers across all stages of their journey.
• The role works to find the right channels for reaching our target customers.
• The role is responsible for developing and executing a strategy to increase brand awareness through organic search and content channels, drive customer acquisition, improve conversion rate, and drive product adoption within Consumer Bank.
• This position is responsible for implementation and execution of the digital sales strategy, last-mile delivery of our products and services, revenue generation, efficiency improvement and overall digital sales excellence

Key Responsibilities
Strategy Implementation:

• Build and own the company’s growth strategy in collaboration with Consumer Bank’s leadership team
• Develop a deep understanding of our (prospective) users and their motivations

Business and Financial Performance

• Report, maintain and forecast all business metric results including customer growth, retention, recurring revenue, engagement, NPS, and margin
• Manage, track and analyse key metrics to monitor customer acquisition, revenue/brand performance/engagement , customer retention  and create strategies for improvement
• Create new innovative ways of user acquisition and work to scale up each new method
• Identify and prioritize growth experiments in pursuit of increased onboards and transactions

Process Control and Operational Performance

• Promote high ethical and integrity standards, and establish a culture within the bank that establishes and demonstrates to all personnel the importance of controls
• Utilize the internal control system in place to minimise operational losses and monitor its adequacy and effectiveness

Leadership:

• Contribute to the growth of Digital Sales and Engagement function at Ecobank
• Become an expert on our customer acquisition channels, funnels and marketing stack
• Establish a growth habit and culture of experimentation
• Lead the charge on building a data-driven culture, including instrumentation and attribution
• Work closely with the Product Team to refine user experience, copy, and messaging

Experience & Qualifications

• 6 years’ experience in B2C Marketing with exposure to both mass affluent and wealthy individuals
• A strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns
• Track record of being highly analytical and data driven
• Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Strong growth track record, with samples and results of past campaigns.
• Outstanding written, oral, and organizational ability
• Proven experience in managing the end-to-end delivery of data-driven marketing and communications
• Knowledge of relevant marketing tools/platforms for campaign activation
• Experience in Search Engine Optimization (SEO), growth marketing a plus

Key Performance Indicators:

• Number of customers acquired digitally
• Number of transactions
• Value of transactions
• Unique active customers on digital channels especially Xpress Point App

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Job Purpose

• The purpose of this role is to promote Ecobank’s products and channels by developing copy for websites, social media, marketing materials, and other platforms.
• S/he will create both written, verbal, video, and other media for both individual and public consumption.

Job Context

• This role reports directly to the Head, Digital Sales & Engagement and is crucial to achieving the business objectives of the Consumer Banking business at Ecobank Nigeria.
• The priority of the Content Creator is to produce high-quality outputs to engage prospective customers of Ecobank via digital channels.
• The Content Creator will update existing material, generate original work, and identify new ways to reach consumers.
• S/he will adhere to brand guidelines while finding new styles for expressing our messages.
• The Content Creator focuses on appealing to consumers' interests by creating engaging material.
• Ultimately, an exceptional Content Creator will promote collaboration between internal stakeholders to ensure consistency in our company's outputs.

Key Responsibilities
Business and Financial performance:

• Developing content that captivates, informs, delights and persuades along the customer journey
• Conducting research and interviews to learn more about current trends, developments, and perceptions about prospective customer, and then creating compelling narratives to drive business
• Assisting the creative team with the design of promotional materials.
• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Monitoring social media and company website metrics.
• Utilizing SEO methods to increase application downloads, account opening and onboards on digital channels
• Suggesting new ways to promote company offerings and to reach consumers.

Customer Excellence:

• Maintain excellent communication with external and internal stakeholders to ensure delivery on objectives
• Build a strong formal and informal network to gain access to necessary data, resources, and information to achieve the goals of Digital Sales and Engagement
• Deep understanding of our target customers and how to engage them

Leadership and people management:

• Provide feedback to support internal and external partners e.g. Technology, Marketing, telcos etc
• Drive a culture of effective storytelling in selling Consumer Bank products

Process controls and operational excellence:

• Liaise with Product managers to monitor effectiveness of campaign content is provided in driving business, making adjustments where necessary
• Comply with all Consumer Bank’s policies and procedures.

Experience & Qualifications

• Bachelor's Degree in English, Marketing, or a similar field.
• A portfolio of applicable outputs.
• An understanding of SEO best practices.
• Demonstrated excellence in writing, proofreading, and editing.

Skills, Capabilities & Personal attributes:

• Experience creating strong, engaging content.
• Excellent research, organizational, and time management skills.
• Strong listening and communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.

KPIs

• Number of customers acquired via digital channels
• Number of transactions
• Value of transactions
• Active users

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Job Purpose

• The purpose of this role is to lead the analysis of data sets, resulting in the digital acquisition customers at scale, leveraging internal and external sources, and driving Ecobank’s digital sales, product uptake and channel adoption

Job Context

• This role reports directly to the Head, Digital Sales & Engagement and is crucial to achieving the business objectives of the Consumer Bank.
• There will be two key initial priorities for the role:
  • Acting as a data champion for the team by gaining deep knowledge of what is available and possible (both internally and externally), and surfacing opportunities to integrate analytical and research-based data sources to provide a more holistic view of customers and prospects, and
  • Using analytical approaches to build our understanding of different customer groups and their transaction patterns within Consumer Bank
• The role is responsible for providing analysis, leading to data driven digital sales efforts in Consumer Bank business. This includes:
  • Analysing internal and external data sets to determine opportunities for customer acquisition and client engagement
  • Acting as a trusted partner to the Product, Segment and Regional Heads in Consumer Bank

Key Responsibilities
Business and Financial performance:

• Conduct data mining and analysis, solving growth problems by leveraging data
• Communicate complex analysis and insights to stakeholders and business leaders, both verbally and in writing
• Perform ad-hoc, deep dive analyses; helping identify growth opportunities
• Develop in-depth knowledge of data sources, including identifying opportunities to improve and expand these
• Provide behavioural insights for different customer groups, addressing critical topics such as acquisition, transacting activities and retention

Customer Excellence:

• Maintain excellent communication with external and internal stakeholders to ensure delivery on objectives
• Build a strong formal and informal network to gain access to necessary data, resources and information to achieve the goals of Digital Sales and Engagement
• Monitor Service Level Agreements and ensure effective delivery of services to both internal and external customers.

Leadership and people management:

• Provide feedback to support internal and external partners e.g. Technology, Marketing, telcos etc
• Drive a culture of analytical rigour and data-driven decision making in Consumer Bank

Process controls and operational excellence:

• Liaise with Product managers to monitor effectiveness of data or reports provided in driving business, taking corrective actions where necessary.
• Ensure compliance to any legal and regulatory requirements as well as governance directives arising in the course of work.
• Comply with all Consumer Bank’s policies and procedures.

Strategic initiatives:

• Lead strategic initiatives that will create business growth.
• Co-develop game changing initiatives in line with the Consumer Bank Digital Strategy

Experience & Qualifications

• Bachelor's Degree in Computer Science, Mathematics, Statistics or Business Management
• 5 Plus years’ experience in an analytics environment solving real business problems
• Working knowledge of data mining using SQL, ETL, and Excel
• Demonstrated experience in executing presentations of technical and business level data
• Knowledge and familiarity with Tableau is a plus
• Proven experience with R, SAS, SPSS, predictive modelling and statistical packages a plus
• Proven ability to synthesize analytics and research results into clear insights, and to deliver actionable recommendations.

Skills, Capabilities & Personal attributes:

• Exceptional ability to extract strategic insights from data – ability to translate pattern recognition and data exploration into actionable opportunities
• Experienced in scrubbing data and excel manipulation to create compelling reports
• Strong verbal and written communication skills to influence senior leaders
• Strong data analytics skillset

KPIs

• Number of customers acquired via digital channels
• Number of transactions
• Value of transactions
• Active users