Officer, Content Creation at Ecobank Nigeria

Job Purpose

• The purpose of this role is to promote Ecobank’s products and channels by developing copy for websites, social media, marketing materials, and other platforms.
• S/he will create both written, verbal, video, and other media for both individual and public consumption.

Job Context

• This role reports directly to the Head, Digital Sales & Engagement and is crucial to achieving the business objectives of the Consumer Banking business at Ecobank Nigeria.
• The priority of the Content Creator is to produce high-quality outputs to engage prospective customers of Ecobank via digital channels.
• The Content Creator will update existing material, generate original work, and identify new ways to reach consumers.
• S/he will adhere to brand guidelines while finding new styles for expressing our messages.
• The Content Creator focuses on appealing to consumers' interests by creating engaging material.
• Ultimately, an exceptional Content Creator will promote collaboration between internal stakeholders to ensure consistency in our company's outputs.

Key Responsibilities
Business and Financial performance:

• Developing content that captivates, informs, delights and persuades along the customer journey
• Conducting research and interviews to learn more about current trends, developments, and perceptions about prospective customer, and then creating compelling narratives to drive business
• Assisting the creative team with the design of promotional materials.
• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Monitoring social media and company website metrics.
• Utilizing SEO methods to increase application downloads, account opening and onboards on digital channels
• Suggesting new ways to promote company offerings and to reach consumers.

Customer Excellence:

• Maintain excellent communication with external and internal stakeholders to ensure delivery on objectives
• Build a strong formal and informal network to gain access to necessary data, resources, and information to achieve the goals of Digital Sales and Engagement
• Deep understanding of our target customers and how to engage them

Leadership and people management:

• Provide feedback to support internal and external partners e.g. Technology, Marketing, telcos etc
• Drive a culture of effective storytelling in selling Consumer Bank products

Process controls and operational excellence:

• Liaise with Product managers to monitor effectiveness of campaign content is provided in driving business, making adjustments where necessary
• Comply with all Consumer Bank’s policies and procedures.

Experience & Qualifications

• Bachelor's Degree in English, Marketing, or a similar field.
• A portfolio of applicable outputs.
• An understanding of SEO best practices.
• Demonstrated excellence in writing, proofreading, and editing.

Skills, Capabilities & Personal attributes:

• Experience creating strong, engaging content.
• Excellent research, organizational, and time management skills.
• Strong listening and communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.

KPIs

• Number of customers acquired via digital channels
• Number of transactions
• Value of transactions
• Active users