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Qualifications and Criteria

• Educational Background: Bachelor’s in Business, Marketing, or related field (MBA preferred).
• Experience: 5-10 years in SaaS/EdTech sales, targeting private schools in Nigeria.
• Track Record: Proven success in meeting or exceeding acquisition targets.
• Market Knowledge: Deep understanding of private secondary schools and education trends in Nigeria.
• Sales Expertise: Strong skills in lead generation, pipeline management, and closing deals.
• Tools Proficiency: Familiarity with CRM tools like HubSpot.
• Negotiation Skills: Ability to negotiate and secure contracts with school stakeholders.
• Relationship Building: Expertise in engaging school owners, proprietors and administrators.
• Data-Driven: Skilled in using analytics to optimize acquisition strategies.
• Presentation Skills: Ability to deliver compelling value propositions.
• Bonus: Existing networks in the education sector.

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Job Description

• As a Website Designer & Digital Marketing Specialist, you will be responsible for designing, building, and optimizing websites, landing pages, funnels, and email marketing systems.
• Your role will combine both creative design and technical skills to enhance the user experience, drive conversions, and ensure seamless digital marketing campaigns.
• You will collaborate with our marketing team to create high-converting funnels, eye-catching websites, and targeted email campaigns to help scale our business and meet our growth objectives.

Responsibilities
Website Design & Development:

• Design and build responsive, user-friendly websites and landing pages using platforms like WordPress, Squarespace, and GoDaddy.
• Ensure websites are visually appealing, optimized for SEO, and aligned with brand identity.
• Design and implement sales pages, funnels, and landing pages optimized for conversion.

Funnel Building & Sales Pages:

• Create and optimize sales funnels, landing pages, and email sequences to maximize conversion rates using platforms such as Kartra, GoHighLevel, and Deadline Funnel.
• A/B testing to continuously improve funnel performance and user experience.

Email Marketing Campaigns:

• Develop email marketing strategies and implement campaigns through platforms like Kartra or other email marketing tools.
• Automate email sequences, segment lists, and track analytics to ensure effective communication with prospects and customers.

Tools & Platforms Proficiency:

• Proficient in Figma for designing UI/UX mockups and prototypes.
• Familiarity with Kartra, GoHighLevel, and Deadline Funnel for funnel building, automation, and webinar integrations.
• Experience using Namecheap, squarespace and GoDaddy for domain management.

Webinars & Online Events:

• Knowledge and experience in setting up and managing webinars using webinar platforms integrated into sales funnels.
• Design engaging and interactive webinar landing pages and email reminders.

Collaboration & Strategy:

• Collaborate with the marketing and development teams to implement effective strategies that align with business goals.
• Analyze website and funnel performance to continuously improve user engagement and conversion rates.

Required Skills and Qualifications

• Proven experience as a Website Designer, Funnel Builder, or Digital Marketing Specialist.
• Strong proficiency in WordPress, Squarespace, GoDaddy, and Namecheap.
• Expertise in funnel-building platforms like Kartra, GoHighLevel, and Deadline Funnel.
• Proficient with Figma or similar design tools for creating UI/UX designs.
• Solid understanding of email marketing and automation tools.
• Experience with webinar platforms and integration into sales funnels.
• Ability to work with team and meet project deadlines.
• Excellent communication and problem-solving skills.

Benefits

• Be part of a dynamic and growing company with a collaborative work environment.
• Work on exciting projects and have the opportunity to innovate.
• Competitive salary and benefits package.

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Job Summary

• We are seeking a visionary and results-driven Head of Operations to oversee and enhance its operational strategies while driving growth and excellence.
• The ideal candidate will be a strategic thinker with a proven ability to scale operations, streamline processes, and build a high-performing team.
• A critical aspect of this role will be leveraging marketing expertise, particularly in marketing premium products and digital marketing strategies, including funnels, to identify opportunities, execute strategies, and position Veripass as a leader in its industry.
• The Head of Operations will report to the CVO and collaborate with cross-functional teams to achieve organizational objectives, ensuring growth and the accomplishment of strategic goals.

Key Responsibilities
Operational Excellence:

• Develop and implement scalable operational strategies and processes to optimize efficiency and quality.
• Drive continuous improvement across all operational areas, leveraging technology and innovative practices.
• Monitor key performance indicators (KPIs) to ensure operational goals are met or exceeded.

Growth and Marketing:

• Partner with the marketing team to align operational objectives with growth initiatives.
• Analyse market trends and customer needs to identify opportunities for growth.
• Oversee execution of marketing campaigns, ensuring alignment with operational capabilities and business goals.
• Leverage experience in marketing premium products and digital marketing techniques, including funnels, to drive targeted campaigns.
• Develop and manage strategic partnerships to drive revenue and brand recognition.

Leadership and Team Development:

• Build, lead, and mentor a high-performing operations team.
• Foster a culture of accountability, innovation, and collaboration across the organization.
• Ensure alignment between teams to achieve seamless execution of company objectives.
• Provide leadership and motivation for the team, inspiring them to perform at their best.

Strategy Development and Execution:

• Collaborate closely with the CEO and other senior leaders in the process of developing and executing organizational strategy.
• Translate high-level strategies into actionable operational plans to achieve company objectives.
• Ensure operational decisions align with long-term business goals.

Financial Management:

• Collaborate with finance teams to manage budgets, forecast operational costs, and ensure financial targets are met.
• Identify and implement cost-saving initiatives without compromising quality.

Compliance and Risk Management:

• Ensure all operational processes comply with regulatory standards and industry best practices.
• Proactively identify and mitigate potential risks to the organization.

Qualifications and Skills
Essential:

• Bachelor’s degree in Business Administration, Operations Management, Marketing, or a related field (MBA preferred).
• Minimum of 7 years of experience in operations leadership, with at least 5 years in a senior role.
• Strong background in marketing, with experience driving growth strategies and campaign execution.
• Experience marketing premium products, with a focus on digital marketing strategies including funnels.
• Proven track record of scaling operations and achieving business growth in a dynamic environment.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Proficiency in using data to make informed decisions and improve operational performance.

Preferred:

• Experience in a tech or SaaS company is a strong plus.
• Familiarity with tools and technologies to streamline operations (e.g., ERP, CRM systems).
• Strong network and ability to build strategic partnerships.

Soft Skills:

• Inspirational leadership and team-building abilities.
• Excellent communication and interpersonal skills to influence stakeholders at all levels.
• Adaptability and resilience in a fast-paced, evolving industry.

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Comprehensive benefits package, including health, wellness, and work-life balance support.