Jobs at Duplo

We are looking for a highly creative and data-driven Content Marketing Specialist to own and execute content strategies that drive brand awareness, lead generation, engagement, and customer conversion. You will play a key role in shaping how our audience interacts with Duplo across digital channels, from social media to email campaigns and thought leadership.

Key Responsibilities

• Content Strategy & Planning: Develop and execute content strategies aligned with Duplo’s short and long-term marketing objectives to drive brand visibility, inbound leads, and conversions.
• Content Creation & Execution: Write clear, compelling, and error-free content for various platforms — including blog posts, email campaigns, e-books, newsletters, and ad copy.
• Editorial Oversight: Oversee all content initiatives to ensure consistency in brand voice, messaging, and a positive customer experience.
• Social Media Management: Build and manage Duplo’s social media strategy (LinkedIn, Instagram, Facebook, Twitter). Lead content creation, scheduling, analytics, and engagement across platforms and the Duplo Community.
• SEO & Performance: Apply SEO principles in all content creation to optimize discoverability. Track content performance and derive insights to improve impact.
• Email Marketing: Write engaging email communications to nurture both existing and prospective client relationships.
• Community & Events: Support the Marketing Lead in setting up events and activations that grow Duplo’s visibility within the internal and external finance community.
• Trend Monitoring: Stay updated on industry trends, customer insights, and content best practices to inspire fresh ideas and strategies.

Requirements

• Minimum of 5 years of experience in content marketing, copywriting, or editorial roles
• Strong writing, editing, and proofreading skills
• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, SEO tools, and social media management tools
• Experience managing multiple social channels and creating content calendars
• Ability to think strategically and execute with attention to detail
• A portfolio of published content or sample writing projects is a plus
• Experience working in tech, SaaS, or fintech is a strong advantage
• Have an eye for brand tone and consistency

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This is a unique opportunity. You'll have the responsibility and resources to take a significant part in the creation of a paradigm-changing product that will impact millions.

We are looking for a results-oriented Lead Generation Specialist to help us attract, nurture, and convert qualified inbound and outbound leads. This person will play a key role in identifying opportunities, optimizing the top of the marketing funnel, and supporting pipeline generation for the sales team.

This is a contract role with the potential to be renewed based on performance and business needs

Key Responsibilities:

• Lead Funnel Management: Own and manage the end-to-end lead generation funnel, from list building to qualification to handoff.
• CRM & Campaign Execution: Maintain and optimize CRM systems (e.g., HubSpot) to track lead sources, lifecycle stages, and conversion rates.
• ABM & Targeting: Apply Account-Based Marketing (ABM) strategies to identify, engage, and nurture high-value prospects.
• Lead Generation Tools: Use tools like Lusha, Apollo, Snov.io, SignalHire to source and verify contact data for decision-makers.
• Paid Marketing Coordination: Collaborate on the setup and optimization of paid lead generation campaigns across LinkedIn, Meta, and Google. Support targeting, creative inputs, and basic performance monitoring.
• Data & Reporting: Track, analyze, and report on lead performance metrics. Use insights to suggest improvements to campaigns and funnels.
• Cross-Functional Collaboration: Work closely with Marketing and Sales teams to ensure quality lead flow, lead nurturing, and timely follow-up.

Requirements

• Minimum of 2 years of experience in marketing, lead generation, or campaign execution
• Hands-on experience running digital marketing or B2B campaigns
• Strong knowledge of lead gen tools (Lusha, Apollo, Snov.io, etc.)
• Familiarity with CRM platforms (HubSpot preferred)
• Understanding of ABM strategies and inbound lead funnels
• Basic knowledge of paid advertising campaign principles
• Good with data – able to track and optimize campaigns using Excel, Google Sheets, or analytics dashboards
• Excellent communication, problem-solving, and organizational skills