Job Openings at Welcome2Africa International

Role Summary

We are seeking a strategic, results-oriented Growth Lead to drive revenue generation, strategic partnerships, brand positioning, and external engagement. This is a growth-focused leadership role responsible for monetizing W2A’s platforms (events, consulting, trade facilitation, research, and investor services), while overseeing the Communications & Branding team to ensure all messaging aligns with business goals. You must be both a closer and a builder—capable of crafting compelling strategies and executing them with urgency.

THIS ROLE IS STRICTLY FOR ABUJA RESIDENTS ONLY.

Key Responsibilities1. SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)

• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
• Develop clear sales KPIs, targets, and dashboards across the Growth department.
• Ensure all communications, branding, and outreach efforts align with sales and income goals.

MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT

• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
• Ensure branding and messaging efforts support strategic positioning and lead conversion.
• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS

• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.
• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

TEAM LEADERSHIP & PERFORMANCE MANAGEMENT

• Manage the Growth team (communications, sales,Branding/Graphics Designer).
• Mentor staff and build a scalable commercial department structure based on results.
• Set departmental OKRs and KPIs, and hold team members accountable for output and revenue goals.

CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY

• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.

Market Research & Insights:

• Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.

Pay: ₦250,000.00 - ₦350,000.00 per month

Ability to commute/relocate:

• Abuja: Reliably commute or planning to relocate before starting work (Preferred)

Willingness to travel:

• 50% (Required)

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Overview:

Welcome2Africa International is actively seeking an accomplished and Research and Strategy Lead to spearhead our research initiatives and policy development. The successful candidate will play a pivotal role in leading comprehensive research efforts in the Agribusiness, Maritime, Solid Mineral, Tourism, and Energy sectors. This position offers a unique opportunity to shape policies that drive trade and investment, fostering growth and sustainable development in these industries. The Research and Policy Lead will be based in Abuja.

Responsibilities:

Sectoral Research:

• Lead and conduct in-depth research on the Agribusiness, Maritime, Solid Mineral, and Energy sectors to identify investment opportunities, market trends, and potential challenges.
• Stay abreast of global and regional developments impacting these sectors.

Policy Formulation:

• Develop and propose policies based on research findings to enhance trade and investment in targeted sectors.
• Advocate for policy changes and improvements to create a conducive business environment.

Investment Landscape Analysis:

• Analyze the investment climate and regulatory frameworks in the target sectors.
• Identify key stakeholders, potential partners, and investment drivers.

Market Intelligence:

• Provide strategic market intelligence to support decision-making processes.
• Analyze competitor activities and market dynamics affecting trade and investment.

Project Feasibility Studies:

• Lead the preparation of feasibility studies for potential projects within the specified sectors.
• Evaluate the economic viability, risks, and returns of proposed investments.

Networking and Stakeholder Engagement:

• Build and maintain influential relationships with industry stakeholders, including government agencies, businesses, and investors.
• Represent the organization at conferences, forums, and events, fostering strategic partnerships.

Report Compilation and Presentation:

• Oversee the compilation of research findings into clear and concise reports.
• Present research insights to internal and external stakeholders.

Proposal and Business Development:

• Lead the preparation of proposals and presentations for potential clients.
• Ensure proposals align with client needs and showcase the organization\'s strengths.

Qualifications:

• Bachelor’s or Master’s degree in a relevant field, including public policy, law, political science, Business, Economics, Agriculture, Energy, or a related field.
• Extensive experience in leading and conducting research related to Agribusiness, Maritime, Solid Mineral, or Energy sectors.
• Strong analytical skills with the ability to interpret complex data and trends.
• Familiarity with investment principles, market analysis, and sector-specific regulations.
• Excellent written and verbal communication skills.
• Proficiency in data analysis tools and research methodologies.
• Ability to work independently and collaboratively in a fast-paced environment.