Job Openings at Wakanow

Job Profile

Oversee all marketing operations of the company as well as develop and implement Marketing and Brand strategies.

Job Description

• Bring vision and marketing mindset that inspires the confidence and collaboration of the Brand and Marketing team members
• Participate in the development of short-term and long-range plans and budgets based upon broad organization goals and objectives.
• Understand the distinct products, market variances, geographical location etc and align strategies
• Set the positioning, marketing tone and creative direction to build Wakanow’s brand
• Identify, capture and capitalize on Wakanow’s key strengths, differentiators, and value propositions
• Develop a plan of action that deploys appropriate marketing tactics to create and leverage opportunities, motivate prospective clients and generate new business
• Build a creative, cost-effective plan to increase brand awareness with the right prospect, influencer and client audiences in each market
• Draw upon a strategic mix of cost-effective options to create a regular rhythm of compelling, clear, consistent content and authentic communication with all target audiences across website, social media, traditional media, event, collateral, and sales proposal platforms
• Collaboratively develop a thought leadership and strategic relations plan that leverages Wakanow’s unique value propositions to create real and perceived value for clients, prospects, influencers and media outlets
• Define and track progress against success metrics for marketing and business development programs
• Formulate and implement business plans, tactics and strategies to capitalize on business growth opportunities.
• Provide efficient, effective operations to meet short-term objectives and ensure long term growth and success
• Shape sales process and marketing initiatives with well-defined target markets, appropriate segmentation and specific target profiles
• Introduce and lead firm-wide adoption of a disciplined approach to managing the sales pipeline and client cultivation processes, working with associates to understand the various stages, needs/desires at each stage, and how to help move a prospect along their decision-making journey
• Secure brand loyalty and trust by seeking and consistently delivering on the company’s brand promise and experience

Requirements

• Strategic Planning & Management
• Business Development
• Commercial Awareness
• Client management
• Marketing Analysis
• Leadership skills
• Good oral and written communication skills
• Strong influencing skills
• Relationship management

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The PPC/ Digital Marketing Specialist is responsible for the development and execution of Wakanows digital marketing campaigns, which includes strategy, creation, and ongoing optimization of paid search, organic search, paid display, and re-targeting campaigns.

Responsibilities

• Manage and execute day to day campaigns (Search, Display, Remarketing, etc.), maintaining budgets and recommending optimizations
• Understand metrics and KPIs of account and continually suggest optimizations to improve campaign performance
• Perform daily PPC related activities (e.g., keyword analysis and management, bidding strategies and quality score insurance, campaigns set up and ongoing optimization, A/B testing, and KPI analysis) to improve search visibility.
• Effectively manage campaign budget spend by implementing relevant bidding Strategies, Audience optimization, creative type suggestion, keeping track of budget pacing, and making sure ROAS in line with KPIs
• Provide recommendations and execute strategies for new keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with quarterly goals.
• Generate weekly and monthly reporting for all major metrics, goal tracking, revenue tracking, and individual campaign tracking.
• Daily use of reporting, analytics, and trend tools
• Keep pace with PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and key areas of importance in accordance with company goals.
• Work with the design team to develop and optimize campaign-specific creative and level up key creative rules by platform
• Develop strong working relationships with the Google Account Manager and other vendors to stay up to date on new ad offerings and test opportunities

Requirements

• Experience using tools such as Google AdWords.
• Good understanding of how PPC fits in to the wider area of digital marketing
• knowledge of Microsoft Excel and data manipulation

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Purpose of Job:

The Data Analyst is responsible for identifying business trends and changes through advanced Big Data Analytics and using a variety of techniques to interpret results from multiple data sources through statistical analysis, data aggregation, and data mining.

Responsibilities

• Undertaking data collection, pre-processing and analysis
• Building models to address business problems
• Presenting information using data visualization techniques
• Identify valuable data sources and automate collection processes
• Undertake pre-processing of structured and unstructured data
• Analyse large amounts of information to discover trends and patterns
• Build predictive models and machine-learning algorithms
• Combine models through ensemble modelling
• Present information using data visualization techniques
• Propose solutions and strategies to business challenges
• Responsible for cleansing of large unstructured data and enabling analytical capability in order to query the data and address various business needs.

Requirements

KEY PERFORMANCE AREAS:

Education/ Professional Qualification:

• Bachelors’ degree or minimum relevant degree
• Masters degree in a relevant field is an added advantage

Experience:

• Minimum of 5 years experience

KEY SKILLS & COMPETENCIES REQUIREMENTS:

Functional/ Technical:

• Knowledge of R, SQL and Python; familiarity with Scala, Java or C++ is an asset
• Knowledge of Google Functions, Google Big Query, Google Cloud Storage, Stitch Data.
• Understanding of machine-learning and operations research
• Experience using business intelligence tools (e.g. Tableau) and data frameworks (e.g. Hadoop)
• Strong math skills (e.g. statistics, algebra)