REF No: BTL-OT-25
Job Summary
The Digital & Below the Line Marketing Executive will be responsible for developing and executing targeted marketing initiatives that engage consumers directly and drive brand loyalty. The candidates will work closely with our marketing team to design and implement impactful BTL strategies, including promotions, events, and direct marketing.
Key Responsibilities:
- Develop and execute BTL marketing campaigns that align with overall brand objectives.
- Plan and coordinate promotional events, in-store activations, and product launches.
- Collaborate with cross-functional teams to create engaging marketing materials.
- Analyze campaign performance and consumer feedback to optimize future initiatives.
- Manage relationships with vendors, agencies, and partners to ensure successful execution.
- Monitor industry trends and competitor activities to identify new opportunities for engagement.
- Create detailed reports on campaign effectiveness and ROI.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in BTL marketing or a similar role.
- Strong project management skills with the ability to multitask and meet deadlines.
- Excellent communication and interpersonal skills.
- Creative thinker with a passion for innovative marketing strategies.
- Proficiency in marketing analytics tools and software.
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REF No: ATL-OT-25
JOB PURPOSE:
The ideal candidate will be responsible for advertising the business online, developing, Implementing, and managing marketing campaigns, promoting the company\'s products and services including advertising via website, email campaigns, social media, enhancing brand awareness, driving web traffic, and acquiring leads / customer.
Internal Contacts: Executive Management and all departments.
External Contacts: Opinion Leader, KOL, Agency and Vendor.
Duties and Responsibilities
PLAN AND EXECUTE ALL DIGITAL MARKETING CAMPAIGN
- Analyse campaign, suitable communication, create content with suitable communication to customers, deliver messages to customers, execute content across all digital media channels. Including SEO/SEM, marketing database, email, social media and display advertising campaigns.
GRAPICS DESIGN, BUILD AND MAINTAIN ALL SOCIAL MEDIA
- Be able to handle basic graphic design tasks on their own, working alongside as digital marketers to provide the visual content need, comfortable using basic online graphic design tools like Canva, CapCut, Adobe etc.
MEASURE, ANALYZE AND REPORT PERFORMANCE OF ALL DIGITAL MARKETING CAMPAIGN
- Monitor the impact of advertising campaigns and quantify the results of their broader marketing efforts. Be able to use analytics tools to track metrics such as website traffic, conversion rates, engagement metrics, and ROI, and continuous optimization of marketing strategies.
IDENTIFY TRENDS, INSIGHT, BUILD BRAND AWARENESS AND OPTIMIZE SPEND BUDGET
- Monitoring industry trends, consumer behavior, and competitor activities to identify emerging opportunities and insights. Building brand awareness and recognition through strategic positioning, messaging, and storytelling. Leverage various digital channels to disseminate brand messaging, showcase product offerings, and engage target audiences in meaningful ways, ultimately enhancing brand visibility and recall.
BRAINSTORM NEW AND CREATIVE GROWTH STRATEGIES
- managers, customer support, and creative agencies to align
- marketing efforts with business goals, ensure brand
- consistency, and deliver seamless customer experiences.
INTERNAL TEAMS, EXTERNAL AGENCIES AND OTHER VENDOR FOR PAID SEARCH ADVERTISING
- Digital marketers coordinate with sales teams, product managers, customer support, and creative agencies to align marketing efforts with business goals, ensure brand consistency, and deliver seamless customer experiences.
COLLABORATE WITH INFLUENCER MARKETING (MICRO, MACRO MEGA KOL)
- Influencer marketing involves collaborating with social media influencers who can share your brand with their audiences.
KEY PERFORMANCE INDICATORS
- Increase the number of followers, reach, views, likes and comments to create an increase in brand awareness across all Digital Marketing channels.
- Number of content / week / month. Create content calendar. Handle customer complaints. Respond to Comment, DM, Reply etc from customers.
- Understanding communication between Digital Marketer and Line Manager.
- Plan, Creating, and Execute all about Digital Marketing Strategies.
LABOUR RELATIONS
INTERNAL (Relationship between All Departments/Divisions within the Company)
EXTERNAL (Relationship with Opinion Leader, KOL, Agencies and Vendor, and Government)
JOB COMPETENCIES
Qualifications
- Bachelor’s Degree or HND - Marketing/ Management / Communications / Social Sciences / Sciences.
Experience:
- 3+ years of experience in ATL marketing or a similar role.
Soft Competencies:
- Negotiation Skills
- Problem Solving Skills
- Decision Making skills
- Interpersonal Relationship skills
- Communication Skills
- Time Management Skills
Technical Competencies
- SEO: Ahrefs, SEMrush, Google Search Console, Moz, AlsoAsked
- Social media marketing: Hootsuite, Sprout Social, Hubspot, Bitly
- Data analytics: Google Analytics, Meta Business Suite
- PPC advertising: Google Ads, SEMrush
- Email marketing: MailChimp, Constant Contact, ConvertKit
- Copywriting: Grammarly, ChatGPT
- Graphic design: Canva, Visme, Adobe Express
WORK ENVIRONMENT
- Field work
- Works flexible hours
- Laptop Company
- Mobile Phone Company
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REF NO: ASBSA-O25
Key Responsibilities:
- Assist the sales team in identifying and reaching out to potential customers.
- Respond to customer inquiries via phone call, WhatsApp, and in-person.
- Identify and generate new sales opportunities through networking, cold calling, and relationship building.
- Conduct sales presentations and product/service demonstrations to prospective clients.
- Understand customer needs and offer solutions that align with their goals.
- Build and maintain long-term relationships with clients to ensure repeat business.
- Meet or exceed monthly and quarterly sales targets.
- Provide feedback and insights on market trends and customer preferences to the sales manager.
- Maintain accurate records of all sales activities and customer interactions.
- Results-driven with a passion for achieving and exceeding sales targets.
- Self-motivated, with strong organizational and time management skills.
Required Qualifications:
- Minimum of OND or its equivalent.
- Sales Assistants Must have a Valid Drivers License, LASDRI and must be able to drive a Manual Vehicle.
- Bike Sales Assistant must have a valid Riders permit and must be conversant with the road network in the stated area.
- Excellent communication and interpersonal skills.
- Strong organizational skills and attention to detail.
- Proven experience as a Sales Representative or in a similar sales/customer service role.
- Ability to work flexible hours, including weekends and holidays if required.
- Strong communication, negotiation, and interpersonal skills.
- Ability to build rapport and establish strong relationships with clients.
Preferred Skills:
Other Benefits: HMO, Pension, Incentive Allowance etc
Additional Info: Recruited candidates will undergo 1 month of training at Our Head office before deployment to respective locations.
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REF NO: IT-OT-25
Our client is a pharmaceutical company focused on enhancing health and well-being in Nigeria through evidence-based, functional food and supplement products with a manufacturing factory in Sagamu, Ogun State.As a result of growth, the position of an IT OFFICER has become vacant.
Job summary
Monitor and maintain the company’s computer systems, install and configure hardware and software, and solves technical problems experienced by users in the organization.
Responsibilities
- Carry out day-to-day user-support on computer appliances and peripherals such as laptops, desktop computers, tablets, printers, internet, etc.
- Oversee systems networking and management of servers
- Ensure user anti-virus on all systems are up-to-date
- Maintain up-to-date inventory of all IS equipment and compliance with maintenance schedules and data integrity
- Troubleshoot system and network problems, diagnose and solve hardware or software faults; replace parts as required
- Conduct routine backup and restore user data arising from equipment failure.
- Monitor users of IT services to ensure compliance with company policies and procedures.
- General IT equipment maintenance.
- Any other duties of similar responsibilities assigned by line manager
Skills/experience required
- A good first degree, preferably in Computer Science or Engineering
- Experience in network administration and management
- Must be smart, and work without supervision
- At least 2 years’ experience as IT Officer in a factory
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REF NO: AB-CE-24
Our client who is a multinational pharmaceutical/nutraceutical manufacturing company is looking to hire an experienced Brand Communications Executive (FMCG) for its business operations in Abuja
Job Summary
As the brand activation lead, you will champion the strategy and execution of BTL activations across various segments (health institutions, gyms, schools), establish contact and build relationship with key opinion leaders.
Key Job Responsibilities
- Lead the creation of BTL marketing campaigns and promotions, with the aim of driving education, awareness and growth
- Plan, execute, and oversee ground activations, including school tours, sports events, hospital programs and other consumer experiences that drive brand love and product volumes
- Guide the activation team on the planning and implementation of BTL activities
- Manage the production and distribution of marketing collateral Deliverables and Activities
- Manage brands relationship with external agencies and vendors
- Build relationships with key opinion leaders. Eg in sports, medical
- Product detailing/presentation: Lead the education of key opinion leaders
- Sampling: Drive product sampling through engaging activations
- Events: Increase brand awareness and product experience
- Promotions: Conduct promotional activities and be responsible for promo materials.
Required Skills & Experience
- Experience developing effective marketing campaigns with a strong bias for ROI, across BTL
- Trade or experiential Marketing experience
- Detail oriented, critical thinker and problem solver
- Good communication skills
Qualification
- Minimum of 3 years experience in pharmaceutical companies or similar companies
- Bachelor\'s degree in marketing or a similar field