Jobs at De Koolar Nigeria Limited

Key Responsibilities
Digital Marketing & Lead Generation:

• Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and display networks.
• Manage and grow the company’s online presence (website, LinkedIn, Google Business, Meta platforms, etc.).
• Create compelling digital content (posts, ads, videos editing and production, newsletters) tailored to target audiences.
• Drive inbound lead generation campaigns aligned with product offerings.

Sales & Deal Closure:

• Engage with leads generated through digital channels, qualify prospects, and close deals.
• Manage the digital sales pipeline, ensuring timely follow-up and conversion.
• Collaborate with the Business Development team to align digital sales with field activities.
• Meet and exceed assigned monthly and quarterly sales targets.

Customer Engagement & CRM Integration:

• Capture and update customer data in the CRM system for effective tracking.
• Nurture relationships with prospects and customers through personalized digital touch points.
• Provide excellent pre- and post-sales support via digital communication channels.

Analytics & Performance Tracking:

• Monitor and report performance of digital marketing and sales activities.
• Track KPIs including reach, engagement, leads generated, conversion rates, and revenue closed.
• Provide insights and recommendations to improve campaign ROI and sales efficiency.

Key Performance Indicators (KPIs)

• Number of qualified leads generated via digital channels.
• Conversion rate of leads to sales.
• Monthly/quarterly revenue achieved from digital channels.
• Engagement growth across social media and website.
• Customer satisfaction and retention from digital touch points.

Qualifications & Skills

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• 2 – 4 years’ proven experience in digital marketing and sales (B2B preferred).
• Strong knowledge of digital marketing tools (SEO, Google Ads, Meta Business Suite, LinkedIn Ads, email automation).
• Track record of achieving and exceeding sales targets.
• Proficiency with CRM systems and digital sales tools.
• Excellent communication, negotiation, and customer engagement skills.
• Creative, analytical, and performance-oriented mindset.

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Job Summary

• The Marketing Executive will be responsible for promoting products, services in specific geographic regions or territories for the Organization. He/she will work to build brand awareness, generate leads and drive sales through in-person interactions, events and marketing initiatives for the Organization.
• The qualified candidate must be fluent in English.

Key Responsibilities

• Develop and execute local marketing strategies to promote products/services in assigned territories.
• Build relationships with customers, partners and influencers to drive business growth.
• Plan and execute events, trade shows and other marketing activities to engage with target audience in his or her territory.
• Conduct market research and gather feedback to inform marketing strategies and product development.
• Collaborate with internal teams to align the field marketing efforts with the overall business goals.
• Provide regular reports and updates to senior management on marketing performance.
• Conduct competitor analysis to identify strengths, weaknesses and opportunities for differentiation.
• Manage budgets and resources for field marketing activities in assigned territories.

Key Performance Indicators (KPIs)

• Monthly and quarterly sales target achievement by the local territory.
• Territory Coverage: Number and value of corporate B2B deals closed within your territory.
• Lead Generation: Growth in qualified leads generated (offline and digital).
• Relationship Building: Customer satisfaction and retention scores.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Engineering/Technical background is a strong plus).
• Must be fluent in French and English.
• Minimum of 2-6years of progressive experience in marketing, preferably in manufacturing, engineering, or B2B sectors.
• Strong understanding of marketing principles and practices.
• Excellent communication, interpersonal and relationship building skills.
• Ability to work independently in a field setting
• High integrity, result-oriented mindset, attention to detail, and a drive to break barriers.