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  • Posted: Nov 24, 2020
    Deadline: Not specified
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    Botosoft Technologies has successfully delivered projects that have had a positive impact on millions of people’s lives. Our catalogue of clients includes projects that facilitate upward mobility for citizens all over the globe through solutions in fraud prevention, anti-counterfeit and identity provision. This is a driving force behind what we do and ...
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    Digital Marketing Executive

    Job Description

    • On behalf of the Botosoft Technologies and its affiliate companies, we are seeking an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
    • Working within our marketing team you will lead the promotion of products and services through digital channels focusing on KPIs and the continuous improvement of our digital strategy.
    • The ideal candidate will have a passion for marketing and technology, be well-versed in the concepts surrounding digital marketing and utilising the internet as a strong asset to securing growing revenue.
    • You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

    Responsibilities
    Strategy Development & Implementation:

    • Play a fundamental part in the digital implementation of all corporate marketing strategies.
    • Assisting in the formulation of strategies to build a lasting digital connection with consumers.

    Building Web Presence:

    • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.

    Email Marketing:

    • Prepare online newsletters and promotional emails and organize their distribution through various channels.
    • Build presence and reach while liaising with CRM team to maintain accurate customer data.

    Social Media:

    • Planning and monitoring the ongoing company presence on social media.
    • Report on progress achieved while driving organic growth and reach.

    Web Design & Management:

    • Provide creative ideas for content marketing and update website.
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • Collaborate with designers to improve user experience.

    Insights:

    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
    • Acquire insight in online marketing trends and keep strategies up-to-date.
    • Maintain partnerships with media agencies and vendors.

    Requirements for Role

    • Proven experience as Digital Marketing Executive or similar role.
    • Excellent understanding of digital marketing concepts and best practices.
    • Experience with B2B, B2C social media, Google Adwords and email campaigns and SEO/SEM.
    • Experience of using and incorporating into measurement or performance web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
    • Skills and experience in creative content writing.
    • Analytical mindset and critical thinking.
    • Be able to follow and adapt to and where possible, enhance brand guidelines.
    • Excellent communication and interpersonal skills.
    • BSc / BA in Marketing or relevant field.

    Method of Application

    Interested and qualified? Go to Botosoft Technologies on www.linkedin.com to apply

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