Digital Marketing Executive at Botosoft Technologies

Job Description

• On behalf of the Botosoft Technologies and its affiliate companies, we are seeking an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
• Working within our marketing team you will lead the promotion of products and services through digital channels focusing on KPIs and the continuous improvement of our digital strategy.
• The ideal candidate will have a passion for marketing and technology, be well-versed in the concepts surrounding digital marketing and utilising the internet as a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Responsibilities
Strategy Development & Implementation:

• Play a fundamental part in the digital implementation of all corporate marketing strategies.
• Assisting in the formulation of strategies to build a lasting digital connection with consumers.

Building Web Presence:

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.

Email Marketing:

• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Build presence and reach while liaising with CRM team to maintain accurate customer data.

Social Media:

• Planning and monitoring the ongoing company presence on social media.
• Report on progress achieved while driving organic growth and reach.

Web Design & Management:

• Provide creative ideas for content marketing and update website.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Collaborate with designers to improve user experience.

Insights:

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Requirements for Role

• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2B, B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Experience of using and incorporating into measurement or performance web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Be able to follow and adapt to and where possible, enhance brand guidelines.
• Excellent communication and interpersonal skills.
• BSc / BA in Marketing or relevant field.