Jobs at Bosak Microfinance Bank Limited

Responsibilties
Digital Marketing & Campaign Management:

• Develop and execute digital marketing campaigns to promote the Bank’s products and services.
• Create online strategies to increase customer acquisition, deposits, loans, and brand awareness.
• Monitor and optimize campaign performance across digital channels.
• Conduct market research and analyze trends to identify new marketing opportunities.

Social Media Management:

• Manage and maintain the Bank’s social media accounts including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Create engaging content such as graphics, videos, flyers, and promotional materials.
• Respond to customer inquiries and comments on digital platforms promptly and professionally.
• Grow and maintain the Bank’s online audience and engagement.

Content Creation & Branding:

• Develop compelling marketing content for digital platforms.
• Ensure consistency of the Bank’s brand identity across all online channels.
• Collaborate with internal departments to promote products, campaigns, and events.
• Prepare newsletters, email campaigns, and promotional messages.

Website & Online Presence:

• Update and manage website content regularly.
• Improve website visibility through Search Engine Optimization (SEO) strategies.
• Monitor website traffic and user engagement using analytics tools.

Advertising & Lead Generation:

• Manage paid advertising campaigns on Google, Facebook, Instagram, and other digital platforms.
• Generate quality leads for savings accounts, loans, and other financial products.
• Track return on investment (ROI) for digital campaigns and prepare performance reports.

Analytics & Reporting:

• Analyze digital marketing performance metrics and prepare periodic reports.
• Monitor customer engagement, campaign effectiveness, and conversion rates.
• Recommend improvements based on data analysis and market trends.

Compliance & Customer Experience:

• Ensure all digital marketing activities comply with regulatory and Bank policies.
• Maintain professionalism and protect customer information on all digital platforms.
• Support initiatives aimed at improving customer experience and satisfaction.

Qualifications

• Interested candidates should possess an HND / Bachelor`s Degree with 2 - 5 years experience.

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Job Summary

• We are looking for a results driven and highly motivated SME Executive to drive business growth through strategic marketing, customer acquisition, deposit mobilization, and relationship management.
• The ideal candidate will play a key role in expanding the Bank's customer base, increasing deposits, and promoting our financial products and services.

Key Responsibilities

• Develop and implement strategies to acquire new customers and grow the Bank's client base.
• Drive deposit mobilization by attracting and retaining individual and corporate customers.
• Identify and pursue new business opportunities to increase revenue and market share.
• Build and maintain strong, long-term relationships with clients through exceptional customer service and financial advisory support.
• Promote the Bank's products and services, including savings, investment, and loan offerings.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
• Collaborate with internal teams to ensure seamless service delivery and customer satisfaction
• Drive revenue growth by meeting and exceeding assigned SME business targets through customer acquisition, loan disbursement, and portfolio management.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Finance, or a related discipline.
• 2–5 years' proven experience in business development, marketing, or sales, preferably within the financial services industry.
• Strong sales, negotiation, and relationship management skills.
• Excellent communication and interpersonal skills.
• Sound knowledge of financial products and services, particularly deposits and loan products.
• Strong analytical, problem solving, and business development abilities.
• Self-motivated, target-driven, and passionate about achieving business growth.