Digital Marketer at Bosak Microfinance Bank Limited

Responsibilties
Digital Marketing & Campaign Management:

• Develop and execute digital marketing campaigns to promote the Bank’s products and services.
• Create online strategies to increase customer acquisition, deposits, loans, and brand awareness.
• Monitor and optimize campaign performance across digital channels.
• Conduct market research and analyze trends to identify new marketing opportunities.

Social Media Management:

• Manage and maintain the Bank’s social media accounts including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Create engaging content such as graphics, videos, flyers, and promotional materials.
• Respond to customer inquiries and comments on digital platforms promptly and professionally.
• Grow and maintain the Bank’s online audience and engagement.

Content Creation & Branding:

• Develop compelling marketing content for digital platforms.
• Ensure consistency of the Bank’s brand identity across all online channels.
• Collaborate with internal departments to promote products, campaigns, and events.
• Prepare newsletters, email campaigns, and promotional messages.

Website & Online Presence:

• Update and manage website content regularly.
• Improve website visibility through Search Engine Optimization (SEO) strategies.
• Monitor website traffic and user engagement using analytics tools.

Advertising & Lead Generation:

• Manage paid advertising campaigns on Google, Facebook, Instagram, and other digital platforms.
• Generate quality leads for savings accounts, loans, and other financial products.
• Track return on investment (ROI) for digital campaigns and prepare performance reports.

Analytics & Reporting:

• Analyze digital marketing performance metrics and prepare periodic reports.
• Monitor customer engagement, campaign effectiveness, and conversion rates.
• Recommend improvements based on data analysis and market trends.

Compliance & Customer Experience:

• Ensure all digital marketing activities comply with regulatory and Bank policies.
• Maintain professionalism and protect customer information on all digital platforms.
• Support initiatives aimed at improving customer experience and satisfaction.

Qualifications

• Interested candidates should possess an HND / Bachelor`s Degree with 2 - 5 years experience.