Digital Marketer and Content Creator at Prixair Group

Role Summary

• The Digital Marketer & Content Creator is responsible for driving brand visibility, customer engagement, and revenue growth through strategic digital marketing and compelling content creation.
• The role combines creativity with data-driven execution to attract, convert, and retain customers across multiple digital platforms.

Key Responsibilities
Digital Marketing Strategy & Execution:

• Develop and implement digital marketing strategies aligned with business and revenue goals
• Plan and execute campaigns across social media, email, search engines, and paid advertising
• Manage and optimize digital advertising (Google Ads, Meta Ads, etc.) for ROI
• Track, analyze, and report campaign performance using relevant tools

Content Creation & Management:

• Create engaging content (graphics, videos, copy) for social media, websites, and campaigns
• Develop and manage a content calendar aligned with marketing objectives
• Ensure all content reflects the brand voice and drives engagement and conversion
• Produce sales-driven content for promotions, product launches, and campaigns

Social Media & Online Presence:

• Manage company social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
• Grow followers, engagement, and online community
• Respond to comments, messages, and customer inquiries promptly
• Monitor trends and leverage them for brand visibility

Lead Generation & Conversion:

• Design and implement strategies to generate quality leads
• Optimize landing pages and customer journey for better conversion rates
• Collaborate with Sales and Business Development teams to align campaigns with revenue targets

Brand Management:

• Maintain consistent brand identity across all digital platforms
• Ensure all communications reflect the company’s values and positioning
• Support offline campaigns with digital amplification

Qualifications & Requirements

• A bachelor's degree in any relevant field
• Minimum of 3–5 years’ experience in digital marketing and content creation
• Proven track record of executing successful digital campaigns
• Proficiency in tools such as Google Analytics, Meta Ads Manager, Canva/Adobe Suite, and content scheduling tools
• Strong copywriting, storytelling, and visual content skills.