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  • Posted: Nov 6, 2024
    Deadline: Nov 13, 2024
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  • Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on t...
    Read more about this company

     

    Brand Manager Johnnie Walker

    Job Description :

    The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable. This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs.

    • Building purposeful winning brands: execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes; craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist; be adept at delivering brand content and experiences in all the moments that matter; manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
    • Driving Marketing Performance: consistently execute plans that beat volume, NSV and CAAP targets; leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand; manage the brand’s P&L levers to grow profitability with optimal use of A&P
    • Delivering Integrated Execution: strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution: create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience; pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time; manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI; works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach.

    Qualifications:

    • 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories.  Candidates should have had similar roles in peer companies.
    • Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
    • Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
    • Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
    • Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
    • Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.

    Skills:

    • Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
    • Commercial acumen – An understanding of business end to end and providing robust counsel to the executive team.
    • Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
    • Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
    • Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
    • Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
    • Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
    • Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.   

    go to method of application »

    Reward Manager

    ROLE PURPOSE

     

    The purpose of this role is to support the business in attracting, retaining and motivating our people with a competitive reward package, clear and transparent reward principles, and great reward communication. This role does this by partnering with stakeholders across Diageo to implement reward policies and programs and build reward capability. This role is part of the global reward COE structure and will be a member of the Africa Market Reward team.

    The role holder will partner with our businesses in some of the markets we operate in. They will deliver against the strategic reward priorities in these markets across all elements of total reward (compensation and benefits) and be the key point of contact for HR Business Partner and Talent Engagement teams. Alongside leading on priorities for Diageo in supported markets, the role holder will also be involved in broader Africa and global reward projects and activities with focus on West and Central Africa.

    ROLE DESCRIPTION

    Market Complexity -

    • As part of the Africa team, and with business partnering accountability for supported markets, this role will work on reward programs and projects that cut across multiple business units and countries. This complexity, combined with a large group of stakeholders at all levels of seniority, means the ability to build great relationships, manage competing priorities, and to understand how to get things done in a matrix organization is critical. With unionized populations in the organization, the role holder will lead on both the reward strategy and priorities for this group, alongside the strategy for the non-unionized population.

    Leadership Responsibilities -

    • Take a leading role on Reward projects and activities for supported markets and engages with stakeholders to reach desired outcomes. To be successful in this role, the role holder needs to build strong and effective relationships with Market Reward colleagues globally, Shared Services teams, Executive Reward, HR Directors & Business Partners, Employee Relations and Talent Engagement teams.

    RESPONSIBILITIES - In this role you will:

    • Alongside the Regional Reward Manager, drive the Africa Reward Strategy.
    • Lead, drive and deliver Reward projects and activities.
    • Deliver expert support, guidance, and recommendations across total Reward areas – including but not limited to benchmarking, salary management, job evaluation, merit budget planning, sales compensation, total reward communication, employee benefit management.
    • Provide analytical insight with commercial focus to drive ongoing and new compensation and benefits programs and participates in the design and development of new programs, policies, and principles.
    • In conjunction with the HR community, key member on delivering the Annual Reward Cycle (ARC) process for the Diageo population in supported markets. Ensure consistency of approach with clear communications.
    • Build reward understanding and capability in HR Business Partners, Talent Engagement, people managers and employees to enable the attraction, retention, and motivation.

    REQUIREMENTS

    • A minimum of 5 years' experience in reward.
    • Reward experience in West and Central Africa.
    • Experience with global populations and a unionized environment is an advantage.
    • Country experience: Nigeria (essential), Ghana, Cameroon, Ethiopia, Angola, SA, DRC, Ivory Coast, Zambia
    • Experience in working in a multinational with matrix organization.
    • Excellent analytical skills are essential, along with the ability to work with complex data and to draw insights and recommendations from it.
    • Ability to bring these insights and recommendations to life for a broad range of stakeholders in an engaging and easy to understand manner.
    • Ability to build strong and effective relationships with a broad range of stakeholders.
    • Proven commercial experience.
    • Can work well under pressure and to work autonomously.
    • Advanced excel skills.
    • Strong written and verbal communication skills to deliver impactful communications materials and achieve clarity and understanding of Reward with varied audiences.
    • Relevant Degree or professionally qualified.

    go to method of application »

    Commercialization Manager Premium Core

    Job Description :

    • The innovations team is charged with the responsibility of delivering business growth and recruitment of new consumers in the next years through brilliant execution of new insights that delight consumers and are compelling to trade partners. This team plays a critical role in crafting the future of the business; delivering innovations that respond to consumer and customer needs, setting trends, redefining, and crafting the choices available to our consumers.
    • The role will be accountable for the commercialization of allocated projects in support of the Diageo innovation agenda in SWC Africa by building channel specific innovation and category execution guidelines and standards plus collaborating with the sales team to guide and ensure brilliant execution.
    • Establish competitive advantage through Innovation and customer marketing expertise, demonstrating operational excellence.
    • Ensure integration of Innovations into the commercial planning calendar, aligning with strategic objectives; develop commercial plans and collaborate to secure commercial alignments required for successful launches.
    • Drive flawless planning and execution through the Brilliant Execution Process, supporting transformational change initiatives; deliver the tools and execution materials required to drive world class innovations commercial execution.
    • Develop a comprehensive understanding of channel outlet profiles to drive commercial standards implementation. Leverage market trends and internal opportunities to develop effective innovation channel plans.
    • Leverage strong analytical skills to uncover insights, track progress, implement corrective action and deliver against business KPIs.
    • Tracks and evaluate point of purchase execution against well-defined scorecard metrics (distribution, visibility, share of shelf, merchandising guidelines, pricing, etc.) ensuring we deliver on time every time to our customers.

    Qualifications

    • Suitable degree
    • Driver’s license Experience ·
    • 3-5 years of experience in sales and/or customer marketing/trade marketing areas with a clear understanding of how sales organizations operate and how to drive its effectiveness

    Method of Application

    Use the link(s) below to apply on company website.

     

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