Latest Jobs at Flour Mills of Nigeria Plc

Purpose

• Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.

The Job

• Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets
• Identify market trends, consumer insights, and growth opportunities within assigned categories.
• Lead end-to-end brand planning, including positioning, messaging, and identity development.
• Conduct market research to gather consumer insights, competitor intelligence, and category trends.
• Initiate product  innovation  ideas  and  coordinate  cross-functional  teams  for  new  product development.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Track brand performance using key metrics and recommend improvement actions.
• Collaborate  with Sales, Trade Marketing, and Production  to ensure brand consistency and availability across all channels.
• Build strong agency partnerships and oversee creative and media deliverables.
• Drive promotional activities and evaluate their impact on consumer behaviour and sales. Prepare periodic brand performance reports for management decision-making.

Qualifications

• HND / B.Sc in Marketing, Business Administration, Mass Communication, or in a related field.

Experience:

• 5-7 years' experience  in  brand management, preferably in FMCG or food manufacturing.
• Added Advantage: Experience in digitaI marketing, product innovation, and trade marketing.

The Person Must:

• A deep understanding of brand strategy, market positioning, and consumer behaviour to drive brand growth and visibility.
• Strong experience in developing and executing marketing campaigns, product launches, and brand communication initiatives.
• Excellent analytical skills to interpret market insights, track brand performance, and guide data-driven decision-making.
• Exceptional creativity, communication, and presentation abilities for crafting compelling brand stories and engaging stakeholders
• Strong leadership, project management, and cross-functional collaboration skills to work effectively with sales, marketing, creative, and product teams.

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Purpose

• Leads the development and execution of category-led innovation and new product development strategies, ensuring the delivery of competitive, consumer-driven products that support business growth.
• The role focuses on identifying opportunities, driving product innovation, managing the new product development pipeline, and collaborating cross-functionally to bring successful products to market.

The Job

• Develop and implement category innovation and new product development strategies aligned with business objectives.
• Identify market trends, consumer insights, and growth opportunities within assigned categories.
• Lead the end-to-end new product development process from concept development to commercialization.
• Manage the innovation pipeline, ensuring timely delivery of projects.
• Collaborate with Marketing, Research & Development, Sales, Supply Chain, and Finance to execute product initiatives.
• Drive product differentiation, portfolio expansion, and category growth.

Qualifications

• HND / BSc in Marketing, Business Administration, or in a related field.
• Added advantage: Certifications in Category Management, Market Research, and Brand Strategy.

Experience:​

• 7–10 years’ FMCG experience in Category Management, Innovation, and New Product Development.

The Person Must:

• Have proven experience in category management, innovation strategy, and market analysis within the FMCG industry.
• A track record of new product development processes.
• The ideal candidate will bring senior-level brand management experience and demonstrated success in leading high-performing teams.
• Have proven ability to translate consumer insights and market trends into successful product initiatives.
• Have experience managing cross-functional teams and complex product pipelines.
• Have strong analytical, commercial, and strategic thinking skills.
• Have the ability to manage multiple projects in fast-paced environments.