We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique experiences for our customers and can offer scale to our partners to reach new audiences.
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The Offline User Growth Officer is responsible for driving user registration, activation, and engagement through grassroots, campus, market, and community outreach. The role focuses on offline events, partnerships, teen engagement programs, and referral-based field activities to accelerate user growth.
Job Description
Recruit and register new users through physical activations in markets, parks, malls, campuses, and communities
Conduct product demos and guide users through onboarding (app download, registration, KYC)
Promote and boost referral programs and empower referrers (agents, parents, KOLs)
Build partnerships with schools, student groups, small businesses, and local influencers
Organize offline campaigns, events, roadshows, and brand awareness activities
Track acquisition numbers and provide field insights on user behavior and offline performance
Requirements
OND, HND, or Bachelor's degree in any field
1–3 years field marketing or sales experience (activation or community mobilization is an advantage)
Strong communication, persuasion, and interpersonal skills
Ability to work independently and meet field targets
Willingness to travel frequently and interact with diverse demographic groups
Gmail
Yahoomail