TV Sales Executive at Business Day Newspaper

Role Summary

• We are seeking a dynamic and results-oriented Sales Executive to drive advertising revenue by selling airtime and integrated marketing solutions to agencies and direct clients.
• The ideal candidate is a persuasive communicator, a strategic thinker, and a hunter who thrives on building relationships and closing deals.
• You will be responsible for identifying new business opportunities while nurturing existing accounts to maximize BDTV's market share.

Key Responsibilities

Revenue Generation:

• Identify, prospect, and acquire new advertising clients across various sectors (e.g., FMCG, Telecoms, Automotive, Banking).
• Develop and maintain a robust sales pipeline to meet and exceed individual revenue targets.
• Sell a portfolio of products, including spot advertising, program sponsorships, and integrated digital-video solutions across BDTV's platforms.

Client & Agency Management:

• Build and maintain strong, long-term relationships with key decision-makers at advertising agencies and direct clients.
• Act as a trusted media consultant, understanding client marketing objectives and proposing tailored, effective media plans.
• Prepare and deliver compelling sales presentations and proposals that demonstrate clear ROI.

Strategic Planning & Negotiation:

• Develop persuasive media plans that leverage BDTV's audience demographics and programming strengths.
• Negotiate rates and contracts effectively to secure profitable and sustainable business.
• Maintain up-to-date knowledge of audience ratings (e.g., Nielsen), market trends, and competitor activity.

Collaboration & Execution:

• Work closely with the traffic, programming, and creative teams to ensure flawless campaign execution.
• Provide exceptional after-sales service to ensure client satisfaction and secure repeat business.

QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 2-3 years of proven experience in media sales, advertising sales, or a similar field
• B2B sales role, preferably within a TV station, radio station, or media agency.
• A strong existing network of contacts with advertising agencies and clients is a significant advantage.

REQUIRED SKILLS AND COMPETENCIES

• Excellent Communication & Presentation Skills: Ability to articulate value propositions clearly and persuasively.
• Strong Negotiation and Closing Skills: A proven hunter mentality with a track record of meeting sales targets.
• Strategic Acumen: Understanding of the media landscape and how to use audience data to build a case for clients.
• Relationship Builder: A natural connector who excels at building rapport and trust with clients.
• Resilience & Drive: Ability to thrive in a target-driven environment and persevere through challenges.
• Tech-Savvy: Proficient in Microsoft Office Suite (especially PowerPoint and Excel) and CRM software.