Trade Marketing Specialist - Agency at KingMakers

Role Overview:

• At KingMakers, we are redefining the future of sports and iGaming entertainment in Africa. As a key player in our team, the Trade Marketing Specialist - Agency will be instrumental in driving our brand presence and ensuring effective execution of our marketing strategies at the retail level.
• We are looking for a passionate and results-driven marketing professional to collaborate with our agency partners and enhance our brand visibility across various touchpoints. If you have a flair for trade marketing, a strategic mindset, and the ability to build relationships, we want you on our team!

What You Will Be Doing:

Agency Trade Marketing Execution

• Coordinate and execute Agency marketing initiatives across regions, ensuring alignment with overall brand and business objectives.
• Drive agency branding initiatives including shop signage, and in-shop brand visibility materials.
• Plan and execute on-ground marketing activities such as shop activations, roadshows, and localized promotions.
• Support community outreach initiatives in collaboration with Regional Teams, Grandmasters, and Master Agents to deepen grassroots engagement.

Product GTM Coordination & Execution

• Support the planning and execution of product go-to-market (GTM) launches across the Agency channel.
• Work closely with Product, Marketing, Operations, and Regional Teams to translate GTM plans into clear, field-ready execution.
• Coordinate agent-facing communications, training materials, and in-shop assets for new product launches and feature rollouts.
• Ensure timely deployment of GTM materials and activations to drive awareness, understanding, and adoption at the shop level.
• Collect field feedback on product performance and adoption and share insights with Product and Marketing teams.

Campaign Coordination & Field Support

• Work closely with Regional Teams to roll out national and regional trade marketing campaigns effectively.
• Ensure timely distribution and proper use of marketing materials across agency locations.
• Monitor campaign execution quality in the field and provide feedback for continuous improvement.
• Support new shop openings, relaunches, and special events with tailored marketing activations.

Creative & Design Support

• Design trade marketing materials such as posters, flyers, banners, activation creatives, and basic digital assets.
• Use tools such as Canva to develop visually appealing, on-brand materials for Agency use.
• Adapt centrally developed marketing assets for local and regional execution where required.

Performance Tracking & Reporting

• Track and report on the effectiveness of trade marketing initiatives and activations.
• Gather field insights and feedback from agents, Regional Teams, and partners to inform future campaigns.
• Maintain records of marketing materials, activations, and regional deployments.

Cross-Functional Collaboration

• Collaborate with the central Marketing team to ensure brand consistency and campaign alignment.
• Work closely with Operations and Regional Teams to ensure marketing initiatives support commercial objectives such as stakes growth and agent retention.
• Support ad-hoc marketing initiatives as required by the Agency leadership team.

Requirements

What you need for this role:

• Bachelor's degree in Marketing, Business, or a related field
• 2-4 years of experience in trade marketing or brand management, preferably with agency experience
• Strong analytical skills and ability to interpret market data and trends
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously
• Proficiency in using marketing analytics tools and experience with survey and market research
• Creative mindset with a keen eye for successful promotional material
• A collaborative spirit and strong communication skills to liaise effectively with agency teams and internal stakeholders
• Passion for sports and the gaming industry is a plus

Technical Requirements

• Design Skills: Proficiency in design tools ability to create clean, effective trade marketing and communication materials.
• Strong understanding of on-ground marketing and retail activation execution.
• Ability to manage multiple campaigns and GTM initiatives across regions
• Basic reporting and data interpretation skills to assess campaign performance.

Skills, Knowledge, and Abilities

• Strong organizational and execution skills with attention to detail.
• Excellent communication and interpersonal skills, especially when working with field teams and agents.
• Hands-on, proactive mindset with the ability to work independently in a fast-paced environment.
• Creative thinking combined with strong execution discipline.
• Willingness to travel as required to support regional activations and campaigns