Trade Marketing Manager at Pivotage Consulting

Ref No: TMM / 1121 / DAS

Job Summary

• The Trade Marketing Manager will be responsible for the implementation of all merchandising activities and activation in all Trade Channels across Nigeria in alignment with the Brand Strategy.
• He/she will be responsible for creating effective Persuasive Selling Format, Sales Presenter as well as customer profiling and gathering of market intelligence reports.

Job Responsibilities
Merchandising Function:

• Responsible for the proposal of merchandising improvements that will enhance the display of improved product or brand awareness in all trade channels.
• Responsible for validating the allocation, deployment and inventory of Point of Sales Material and other marketing collaterals from the depot.
• Responsible for the review of Trade Marketing reports regarding implementation of each merchandising improvements per channel.
• Accountable for the evaluation of the budget spending on Point of Sales Material allocation by each area or channel.
• Responsible for deployment, training, and assessment of merchandisers.

Channel Activation:

• Responsible for preparation and approval of proposed activation by the Trade Marketing Supervisor or Regional Sales Managers, for the improvement of customer sell - out in Modern Trade and General Trade Channel.
• Responsible for analyzing the implementation of each channel activation as well as recommendation where deviations from plan occur.
• Responsible for the analysis of post-evaluation report by the Trade Marketing for channel activation as well as evaluation of budget disbursements for each channel activation per account.

Customer Profiling and Market Intelligence:

• Prescription of channel or area to conduct customer profiling.
• Responsible for directing the Trade Marketing Supervisor in the conduct of market intelligence to mine insights and data in the area of assignment such as:
  • Documentation of current merchandising display
  • Market sizing/ business information per category
  • Pricing Report Documentation
  • Competitive Intelligence Report.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
• Duties, responsibilities and activities may change at any time with or without notice.

Job Requirements

• Bachelor's Degree in Business-related fields. Master’s degree is preferred.
• Minimum of 5 years’ line experience in the FMCG Trade Marketing Management with background in the Sales Operation.
• Robust knowledge of various Microsoft Office application software.
• Excellent communication skill both verbally and in written.
• Considerable knowledge of Basic Finance (cost analysis and promo spend analysis)
• Exceptional decision-making skills.
• Must possess keen awareness and sensitivity to market changes.