Trade Marketing Manager at Niyya Food & Drinks Co Ltd

Job Description

• The role will be a stand-alone and be indirectly supported by ASMs and Sales Executives on the Field as well as merchandisers and will also be accountable for the Strategic development for a specific channel and key account management.
• It is also to maintain and sustain a strong trade presence of all the Company’s products by offering and stimulating high sales volume.

Key Responsibilities

• Lead and set the trade marketing Strategy across a portfolio of brands development and execution of annual sales plans that drives achievement of business objectives.
• Responsible for all Marketing Activities across categories in the regions with a focus on planning and implementation of visibility Merchandising, Consumer promotions, and events-based market needs.
• Lead and oversee short and long lead Trade Marketing projects, promotional material.
• Plan and implement various promotional formats and other marketing activities on and off-premises across the region.
• Support internal and external stakeholders to ensure projects and sales support activities are completed to specifications and deadlines.
• Provide field sales team with tools and support materials to drive brilliant execution of BTL activities/sales drivers with customers in line with global best practices.
• Align any Trade Marketing activity, point of sale and value add items to ensure best-in-class quality and cost-effectiveness.
• Accountable for trade marketing budget and ensures that all spending are in line with plan and approved guidelines.

Job Requirements (Qualification & Skills)

• B.Sc Degree or M.Sc Degree in Marketing, an MBA will be desirable or any other relevant degree is preferred for this role
• 4 - 6 years experience in a Sales & Distribution role in any of the FMCG category
• Good communication and interpersonal skills;
• High Level of IT Skills with previous experience working with other parts of sales and other functions particularly sales, marketing, and finance.
• Good presentation skills.

Knowledge / Experience:

• A strong track record in Sales and Trade Marketing at a management level with experience in at least two areas of Sales including field sales
• Proven experience in Seasoning or related product trade marketing and daily consumer goods activation.
• Self-motivated and a Team player with the ability to manage or lead people, result-oriented, and able to deliver through cross-functional teams.
• Strategic planning, Strategic designing, and implementation skills
• Strong project management, commercial and financial capability or acumen
• Possess a clear understanding of the above-market framework, route to market a new way of working
• Good understanding of Supply Chain & Finance
• Understanding of Sales Research tools and information analysis
• Ability to engage with high level internal & external partners’ stakeholders (Customers, Agencies, Government Officials, and Suppliers)
• Proven people leadership skills with the ability to motivate and energize field force team.