Trade Marketing Manager at Aldelia Limited

Locations: Abia, Anambra

Job Description

• The Trade Marketing Manager (East Region) will provide overall trade marketing leadership for the region – covering Southeast, East Central and North Regions;
• Develop regional trade marketing plans in line with national brand plans in relevant sales channels across East Regions.
• Plan trade marketing and promotions budget to meet that plan.

Main Tasks

• Responsible for the development, execution and performance of all trade marketing programs created to enhance the presence of our brands in defined relevant channels.
• Lead the region's trade marketing implementation to attain defined business objectives
• Own East region point of sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for in-store repairs and fixtures maintenance.
• Identify, communicate and activate opportunities to further drive perfection at trade
• Develop and execute end-to-end in-store plans for new product launches into the region, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
• Work closely with the sales team on customer-specific Trade Marketing plans/needs.
• Identify shopper insights to feed into the trade marketing strategy and translate them into winning experiences and actionable plans that deliver on the retail partner's objectives.
• Create and deliver Retail Execution guidelines. Develop and manage trade marketing assets (e.g. digital and physical POS, content, offline marketing and sales collateral) for the use of the sales team and merchandisers.
• Analyze market conditions and made recommendations to develop trade promotion plans; create strategies to promote advertising offerings and motivate trade partners.
• Analyze the performance of all marketing programs to identify the best opportunities for optimization.
• Partner closely with central trade marketing to enhance processes linking corporate brand building activities as well as Product Development activities.
• Provide trade marketing support to the sales team when specific interventions are required
• Lead retail/wholesale/distributor channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories with approval from the central team
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Coordinates activities associated with our brand participation at tradeshows or events.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents in the region
• Drive best practice sharing across the region and retailers on an ongoing basis.
• Overview & lead merchandising and field team efforts across the region including unified in-store tool & KPIs tracker.
• Analyze in-store KPIs and in-store execution regularly, translating them into data-driven action plans.
• Analyze sell-out data to measure the effectiveness of our in-store efforts. Measure ROI of major initiatives platform

Qualifications

• Minimum of 5 years experience as a Trade Marketing Manager in the FMCG sector.
• Must have experience working in the East for a minimum of 4 to 5 years.
• Managerial experience will be considered.