Tourism Manager at Club Concierge Africa

Role Overview

• The Tourism Manager will be responsible for developing and implementing strategies to promote tourism, enhance visitor experiences, and grow the economic impact of travel to our destinations. 
• This role involves close collaboration with marketing, commercial, government, and community stakeholders to position our company as a must-visit location.

Key Responsibilities
Tourism Strategy & Development:

• Design and execute destination marketing and tourism development strategies.
• Identify new tourism products, experiences, and services to meet market demand.
• Lead the implementation of initiatives to grow visitor numbers, length of stay, and spend.

Partnerships & Stakeholder Engagement:

• Build and maintain relationships with tourism boards, travel trade, local businesses, and government bodies.
• Collaborate with hotels, tour operators, and event organizers to package and promote offerings.
• Represent the organization at trade shows, tourism expos, and industry forums.

Market Research & Insights:

• Monitor tourism trends, visitor behavior, and competitor destinations to inform strategy.
• Analyze visitor data and campaign results to refine marketing and product development.
• Conduct and present impact assessments and reports to stakeholders.

Experience & Product Development:

• Work with local partners to co-create authentic, culturally rich, and sustainable visitor experiences.
• Develop training programs or guidelines for local tourism providers to ensure service quality.
• Support the development and promotion of festivals, events, and attractions.

Budgeting & Reporting:

• Manage tourism budgets and ensure ROI on campaigns and initiatives.
• Track KPIs such as visitor arrivals, satisfaction, and revenue impact.
• Report progress and insights to senior management and stakeholders.

Qualifications

• Master's Degree in Tourism Management, Hospitality, Marketing, or a related field.
• 10+ years of experience in the travel, tourism, or hospitality industry, with at least 7years in a managerial role.
• Strong understanding of tourism trends, digital marketing, and destination development.
• Excellent stakeholder management and communication skills.
• Proven project management and organizational abilities.
• Passion for travel, culture, and sustainable tourism practices.