Territory Development Officer at DAG Industries Nigeria Limited

Job Summary

• The Territory Development Officer is responsible for driving sales growth, market expansion, customer acquisition, and dealer network development within the assigned territory.
• The role requires strong field sales experience in FMCG, Automobile, Solar, Etc, ensuring effective distribution, market penetration, and achievement of sales targets.

Key Responsibilities
Sales & Revenue Growth:

• Achieve monthly, quarterly, and annual sales targets within assigned territory.
• Drive product sales across retail outlets, distributors, and automobile dealerships.
• Identify new business opportunities to expand market share.
• Execute sales strategies to increase revenue and profitability.

Territory Management:

• Develop and implement territory coverage plans.
• Monitor competitor activities, pricing, and market trends.
• Ensure optimal product availability and visibility across outlets.
• Maintain accurate territory sales reports and forecasts.

Dealer & Distributor Management:

• Appoint and manage distributors, retailers, and automobile dealers.
• Strengthen relationships with existing partners to drive repeat business.
• Monitor dealer performance and provide business support.
• Ensure compliance with company sales policies and standards.

Market Development:

• Expand customer base through prospecting and field sales activities.
• Conduct market surveys to identify growth opportunities.
• Implement promotional campaigns and activation programs.
• Drive brand awareness initiatives within the territory.

Customer Relationship Management:

• Build strong relationships with key customers and stakeholders.
• Handle customer complaints and ensure timely resolution.
• Provide product training and support to dealers and retailers.

Reporting & Analysis:

• Prepare daily, weekly, and monthly sales reports.
• Analyze sales performance and recommend improvement strategies.
• Maintain accurate customer and sales database.

Performance KPIs

• Sales Target Achievement
• Market Share Growth
• New Dealer/Customer Acquisition
• Territory Coverage Efficiency
• Product Availability & Visibility
• Customer Satisfaction

Requirements & Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• 3–5 years sales experience in FMCG and/or Automobile industry.
• Proven experience in territory sales management.
• Strong negotiation and relationship management skills.
• Excellent communication and presentation skills.
• Ability to work independently and manage field operations.
• Good analytical and reporting skills.

Key Competencies:

• Sales & Business Development
• Territory Expansion
• Dealer Network Management
• Market Intelligence
• Negotiation Skills
• Customer Relationship Management
• Result-Oriented Mindset
• Problem Solving
• Time Management.