Technical Content Specialist at Darey.io

The role: 

• We are seeking a highly skilled Technical Content Specialist to join our team.
• In this role, you will be responsible for crafting compelling copy for email campaigns, as well as other marketing materials such as landing pages, blog posts and more
• . You will work closely with our marketing team to develop and execute successful email marketing campaigns that engage our audience and drive results.

Role Focus: Email Marketing and Copywriting.

Responsibilites:

• Write and edit copy for email campaigns, landing pages, blog posts, and other marketing materials.
• Develop and execute email marketing campaigns, including list segmentation, A/B testing, and analysis of campaign performance.
• Collaborate with the marketing team to create and implement content marketing strategies.
• Work closely with designers to create visually appealing and effective email campaigns.
• Stay up-to-date on industry trends and best practices for email marketing and copywriting.
• Analyze and report on the performance of email campaigns and adjust strategies as needed to achieve campaign goals.
• Manage and build overall email marketing strategy
• Recommend marketing strategy for crafting tailored offer to target audience
• Create, test various email lists and campaigns success
• Create automation sequences
• Determine email marketing KPIs and segment list for prompt actions
• Develop a lead generation strategy.
• Identify the target audience and grow email list
• Analyze data to get smart insights and Suggest methods for improvements
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirement:

• Minimum of 2- 4 years of proven working experience in a similar role as a technical content marketer, copywriter or Email marketer with expertise in the marketing niche.
• Proficiency in MS Word and/or other Content Management Software 
• Problem solving attitude.
• Editorial mindset with an ability to predict audience preferences.
• Hands-on experience with SEO and web traffic metrics.