Team Lead, Growth & Digital Marketing at Koins Microfinance Bank

Job Description

• The Team Lead, Growth & Digital Marketing leads the digital marketing team in developing and executing strategies across social media, content, SEO, paid ads, and email marketing and drives brand growth, customer engagement, and revenue through data-driven campaigns.

Responsibilities

• Measures how effectively digital channels convert visitors into leads or customers.
• Assesses the volume and quality of leads generated through digital channels and their impact on the sales pipeline.
• Tracks repeat engagement, churn rate, and digital touchpoint effectiveness in retaining customers.
• Monitors bounce rates, time on page, and form completion rates to evaluate campaign-specific pages.
• Analyzes which digital touchpoints contribute most to conversions using first-touch, last-touch, and multi-touch attribution models.
• Measures revenue generated from digital campaigns relative to total campaign costs.
• Tracks email open rates, click through rates, conversion rates, along with keyword rankings and organic traffic to measure channel effectiveness.
• Evaluates likes, shares, comments, and other interaction metrics across platforms to gauge audience engagement.
• Monitors social media reach, website traffic, and search engine visibility to assess overall brand exposure.

Requirements

• B.Sc Marketing, Digital marketing, Communications or any relate field
• MBA, Nigerian Institute of Marketing or any certifications in digital marketing will be an added advantage

Relevant Work Experience:

• 4-6 years of experience in digital marketing with at least 2 years in a leadership role.

Benefits

• Hybrid work model
• 13th Month Salary
• Leave Allowance
• Medical Allowance