Team Lead, Brand Marketing and Media Specialist at Nigerian Exchange Group (NGX Group)

Job Summary

• Team Lead, Brand Marketing and Media Specialist will oversee development and implementation of e NGX brand marketing and media strategies. In this role, individual is responsible for designing and executing brand and strategic marketing programmess/campaigns and providing strong leadership on media.
• He/she will drive success of “The Exchange’s” brand promise and ensure a high brand prominence in the marketplace by producing and placing adverts and promotional materials on traditional and digital platforms.
• in addition, Team Lead, Brand Marketing will relate and liaise closely with other strategic business areas to ensure Nigerian Exchange products and services are implemented through sales enablement and marketing demand generation programmes.

Responsibilities
Brand Marketing:

• Manage all aspects of the brand, internally and externally, throughout the supply chain for both tangible and intangible assets.
• Analyse the brand’s current strategy highlighting areas of weaknesses or conflicting messages.
• Create a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with ethos and goals of the brand.
• Create an enduring brand message that results in brand loyalty and improving market share.
• Develope and sustain strong working relationships with internal and external stakeholders for successful completion of marketing communications programmes.
• Plan and execute “Through The Line” (TTL) marketing campaigns to support ambitions of the Nigerian Exchange to achieve pre-set KPIs.
• Manage external agencies and ensuring marketing spend is within budget.
• Seek out new marketing opportunities that fit with the brand as well as maximise all opportunities for growth.
• Monitor application of NGX brand elements for consistency across all touch points.
• Champion the brand internally, making sure employees understand the brand and its goals by developing and executing a brand internalisation strategy.
• Develop, review and update the brand standards and usage guidelines (streamlining inconsistencies in the application of icons – colours, logo, architectural branding, signage etc.).
• Identify, execute and manage brand research (brand audit, brand tracking & brand health checks etc) to evaluate brand performance (TOMA, SOV, Advertising Spend VS Competition, Consumer perception).
• Improve usability, design, content and conversion of digital properties (website, social media platforms etc.).
• Handle production of digital marketing materials – photography, videos, animations, audio, slideshows, QR codes, wallpapers, screensavers and other multimedia items.
• Drive engagement with the company’s approved social media platforms.
• Design and execute Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies.

Media, Publications & Internal Engagement:

• Initiate, promote and encourage effective internal and external communications strategies and practices across “The Exchange”.
• Manage proactive and reactive media relations to obtain and shape news coverage of the organisation.
• Coordinate & prepare internal subject matter experts to act as the organisation’s spokespeople in response to media requests.
• Oversee planning, coordination and execution of news conferences and other media events.
• Lead creation, editorial planning, content development, layout and production of internal and external newsletters such as x-Files, The Bull, Indicator, etc.
• Oversee research and development of news releases, articles, editorials, factsheets, publications and other written communications materials.
• Write and coordinate speeches, briefing notes, and media articles for internal stakeholders.
• Work closely with Executives to ensure messaging is projected to organisational standards through all possible resources.
• Monitor and analyse reportage on NGX across multiple media platforms and advise intervention measures as required.
• Responsible for Crisis Communication Plan; updates and management of crisis communications preparedness & activity for the Group.
• Produce periodic internal communications to promote NGX ethos and culture whilst fostering understanding of its business and strategy.
• Propose internal engagement programmes that promote brand loyalty amongst employees.
• Develop and maintain a robust database of journalists, analysts, researchers across multiple sectors that can assist in projecting the NGX Story.
• Handling media planning, buying, scheduling and monitoring to enhance the Nigerian Exchange brand.
• Advise Head Marketing & Corporate Communications on media, publications and internal engagement that can significantly aid attainment of company’s objective.

Person Specification & Required Qualification(s)

• B.Sc Degree / HND in Marketing, Business Administration or a related field;
• Membership of a related professional body is an advantage;
• Minimum of 7 years’ cognate experience in a supervisory role, preferably in Advertising, Brand & Marketing Communication, Media and or FMCG brands with a proven track record of success;
• Excellent oral/written communication and presentation skills;
• Professional qualification/certification is an advantage (Project Management, Product Management and Marketing, Digital Marketing, Marketing and Brand Management etc.);
• Basic graphic manipulation skills (Photoshop, CorelDRAW etc.);
• Proficiency in web building/content management software (WordPress, MS SharePoint) and web authoring language (HTML) preferred;
• Proficiency in website, social media monitoring and management tool (Google Analytics GA4, Whatagraph, Hootsuite, Tweet Deck, Facebook Insight, Twitter Analytics etc.);
• Strong media experience;
• Previous editorial post for publications or writing is an advantage.