Strategic Brand Marketing Lead at Dr. Seyi Absolute Wellness

Key Responsibilities

• Develop and implement a comprehensive marketing strategy that aligns with business objectives.
• Conduct market research to identify trends, customer needs, and opportunities in the wellness and healthcare industry.
• Oversee brand identity, ensuring consistent messaging across digital platforms, print materials, and events.
• Manage digital marketing efforts, including social media, SEO, email marketing, and paid advertising.
• Oversee content creation and promotional campaigns to drive customer engagement and lead generation.
• Plan and execute marketing campaigns for specific services, including IVF infusions and holistic wellness programs.
• Develop and maintain relationships with affiliates, distributors, media partners, and industry influencers.
• Collaborate with internal teams, including sales and medical professionals, to align marketing efforts with business goals.
• Set key performance indicators (KPIs) and analyze marketing data to optimize campaigns and maximize ROI.
• Manage the marketing budget effectively, ensuring costefficient allocation of resources.
• Provide regular reports on campaign performance, market trends, and customer insights.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years (post NYSC) proven experience in marketing, preferably within the wellness, healthcare, or medical industry.
• Strong knowledge of digital marketing, brand management, and market research.
• Excellent leadership, communication, and project management skills.
• Ability to use data analytics for informed decisionmaking.
• Creativity and innovation in campaign development.