Social Media Specialist / Content Writer at Marsand Bespoke Joinery Limited

About the Role

• We are seeking a creative, organised, and digitally skilled Social Media Specialist & Content Writer to manage our online presence across all platforms. The ideal candidate will create engaging content, grow our audience, and strengthen the company’s brand identity.
• This role requires someone who understands social media trends, storytelling, and effective online communication.

Key Responsibilities
Content Creation:

• Develop compelling written content for social media, websites, blogs, email newsletters, and promotional materials.
• Create captions, scripts, taglines, and storytelling content tailored to each platform.
• Work with graphic designers and photographers to produce high-quality visual content.

Social Media Management:

• Manage daily posting on platforms such as Instagram, Facebook, TikTok, LinkedIn, and X.
• Plan monthly content calendars to align with marketing goals and campaigns.
• Respond to comments, messages, and audience inquiries promptly and professionally.

Brand Awareness & Growth:

• Increase online visibility and followers through organic engagement, content consistency, and trend utilisation.
• Research competitors and industry trends to ensure the company remains relevant and competitive.
• Maintain a consistent brand voice across all digital channels.

Analytics & Reporting:

• Track performance metrics such as reach, engagement, impressions, and conversions.
• Prepare weekly or monthly social media reports for management review.
• Recommend improvements based on data insights.

Campaign Development:

• Assist in planning and executing marketing campaigns, promotions, and product launches.
• Write content for adverts and paid promotions where necessary.
• Support overall brand communication efforts.

Qualifications

• Interested candidates should possess a Bachelor's Degree with 5-10 years experience.

Skills & Competencies:

• Excellent writing, editing, and storytelling skills.
• Strong understanding of all major social media platforms and their algorithms.
• Ability to generate fresh ideas and adapt to trends quickly.
• Basic knowledge of design tools (Canva, CapCut, or similar).
• Strong organisational and time-management abilities.
• Ability to work independently and meet deadlines.
• Creativity, attention to detail, and a sense of branding.