Social Media & PR Specialist at ACCION Microfinance Bank

Job Responsibilities

• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform
• Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Formulates and implements public relations strategies
• Selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities
• Developing and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
• Lead survey initiatives and analyze public opinion and all other duties as assigned.
• Enhance the company's voice and presence through online and offline channels.

Qualification & Experiences

• A Bachelor's Degree in Public Relations, Marketing, Advertising, Communication or any related field.
• A minimum of four (4) years of experience in social media, corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).

Key Performance:

• Strategic and creative thinker
• Ability to conduct robust research
• Excellent multitasking skills.

Required Knowledge:

• Strong creativity & innovation with good business acumen
• Membership of relevant professional body is desirable
• Excellent communication and interpersonal skills
• Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization
• Excellent understanding of the use of social media
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research.