Social Media Personnel at Bible Society of Nigeria

Overview

• The social media personnel is responsible for maintaining / expanding the organization's online community / brand values across various social media channels by actively engaging targeted audience through different forms of digital contents (vis-a-vis videos, images, infographics, text contents etc.) in order to increase brand awareness, improve marketing efforts, attract partners and sponsors nationwide.

Key Responsibilities

• Oversee the development and delivery of the social media content marketing plan/calendar.
• Analyze the performance of content based on multiple Key Performance Indicators (KPIs), such as unique views, conversion rates, and the average time on page
• Co-ordinate the work of other content producers across the departments in BSN to develop content suitable for social media channels to fully engage existing and prospective audiences
• Monitor social analytics - Check what campaigns are working (or not working) across channels for effective ROI.
• Monitor social media channels and respond appropriately to posts / comments and identify issues that require escalation.
• Develop and deliver social media and marketing contents/campaigns across all the social media platforms.
• Research, generate and develop contents suitable for social media use, this includes background research on products, programmes, and target demographics.
• Generate, edit, publish, and share daily content (text, images, video, or infographics) to build stronger connections and encourage community members to take action.
• Expand audience reach with key strategies of turning audiences into followers, followers into customers, partners and/or sponsors.
• Optimize content for keywords and hashtags that perform in top search results
• Proofread all contents to adhere to in-house style guide and brand voice.
• Stay up to date with various methods to create engaging and attractive content.
• Constantly suggesting and orientating staffers and entire organization on social media opportunities for radical operational growth.
• Coordinate livestreaming of all programs/events across all social platforms.

Personnel Specifications

• Applicant should possess a Bachelor's Degree or minimum of National Diploma (or equivalent) with relevant skills.
• Possession of relevant IT certifications will be an added advantage.
• Must be digital savvy with proficiency in social media analytics / performance metrics including reach, engagement, response rate, conversion rate, and community growth.
• Skillful in leading social media management/marketing tools such as Hootsuite, Loomly etc.
• Understand social media architectures and how content works on a social web.
• Creative mindset with hands-on tooling in graphic design, video editing and imagery.
• Excellent analytical skills (knowledge of Google Analytics, Tag Manager and SEO is an added advantage.)
• Must be proficient in content writing / content management.
• Self-motivated, detail-oriented, organized, good communicator and a team player with ability to work flexible hours.