Social Media Officer at Nigeria Health Watch

Job Summary

• We are seeking a dynamic Social Media Officer who will play a critical role in managing and growing Nigeria Health Watch’s presence across various social media platforms, including Twitter, Instagram, LinkedIn, and Facebook. They will be responsible for shaping public dialogue around health, advocating for positive change, and connecting with diverse audiences through social media platforms.
• The ideal candidate will collaborate with the communications team to ensure our online presence aligns with Nigeria Health Watch’s mission and values by crafting compelling content across multiple platforms, sparking conversations, sharing impactful stories, and informing Nigerians about vital health issues.
• S/he will develop and execute innovative social media campaigns that raise awareness, drive actions, and make a lasting impact.
• The ideal candidate should be a skilled storyteller with the ability to engage with various audiences with experience crafting winning campaigns. This role requires a deep understanding of each platform's unique characteristics and user base, as well as the ability to develop and execute platform-specific strategies that align with our objectives in communications and advocacy.

Scope of Services
Content Creation:

• Craft compelling and engaging content across social media platforms, including text posts, graphics, videos, and live streams.
• Stay on top of trending health topics and curate relevant news, stories, and resources, ensuring our content is informative, timely, and impactful.
• Expertise in creating concise, engaging tweets and visual storytelling that resonates with Nigeria Health Watch's audience.
• Ability to use Twitter analytics tools to track performance and adjust strategies
• Knowledge of Twitter Ads and experience in running targeted ad campaigns.
• Skill in using hashtags effectively to increase reach and engagement.
• Knowledge of using Instagram Stories, creating reels, and engaging with relevant audiences.
• Using LinkedIn to create content suitable for a business-focused audience and building and maintaining a professional network on the platform.
• Expertise in creating a range of content formats including text, images, and video on Facebook.
• Create targeted campaigns, growing Nigeria Health Watch’s Facebook community.
• Develop and execute innovative social media campaigns for key initiatives, events, and awareness days like World AIDS Day or World Cancer Day.
• Utilise data and analytics tools to track campaign performance, measure engagement, and optimise content strategy.

Content Curation and Engagement:

• Engage with our audience by responding to comments and inquiries in a timely manner, fostering a sense of community around health issues.
• Identify and engage with key influencers and stakeholders in the health sector to broaden reach and amplify messages.
• Manage online communities by establishing and enforcing community guidelines, moderating discussions, and addressing potential issues.
• Work closely with the communications team to develop a cohesive social media strategy aligned with the organisational goals and messaging.
• Collaborate with other departments (e.g. research, advocacy) to share their work and expertise through social media channels.
• Stay informed about current social media trends, tools and best practices in social media marketing and adapt strategies accordingly.

General Support:

• Foster productive relationships with healthcare organisations, industry influencers, and media outlets to explore and pursue strategic collaborations that amplify our reach and impact.
• Proactively seek out and identify opportunities to contribute beyond your core responsibilities, demonstrating initiative and a willingness to support the broader team and organisational goals.
• Undertake additional tasks as assigned or needed.

Essential Competence & Skills

• Bachelor's Degree in Marketing, Communications, or related field.
• 2+ years of experience in social media marketing or a related field, preferably within the non-profit or healthcare sector.
• Experienced in content creation tools (e.g. Canva).
• Passion forhealth equity and the power of social media to drive change.
• Exceptional writing and communication skills, with the ability to craft engaging and informative content for diverse audiences.
• Strong analytical skills and knowledge of social media analytics tools (eg. SproutSocial, Fedica).
• Ability to work independently and manage multiple tasks efficiently in a fast-paced environment.
• Excellent teamwork and collaboration skills with a willingness to learn and adapt.
• Experience in developing and executing social media campaigns for nonprofit or healthcare organisations.
• Understanding of current trends and best practices in digital storytelling and engagement.