Media Analyst at Centre for Communication and Social Impact

Position Summary

• We are seeking a proactive and detail-oriented Media Analyst to monitor, analyse, and interpret traditional and digital media trends that influence the organisation's reputation and strategic communications.
• The successful candidate will be responsible for tracking media coverage, analysing social media conversations, identifying emerging narratives, and providing actionable insights that inform communication strategies, stakeholder engagement, and reputation management.
• This role is ideal for someone who combines strong analytical skills with a deep understanding of the media landscape and can transform complex media data into practical recommendations that support organisational decision-making and strategic communications.

Key Responsibilities

• Monitor print, broadcast, online, and social media platforms for relevant conversations, news, and emerging issues.
• Analyse media coverage to identify trends, public sentiment, key influencers, and opportunities for engagement.
• Conduct daily media monitoring and produce timely reports, summaries, and media intelligence briefs.
• Track social media conversations across platforms such as X (Twitter), Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Analyse social media performance metrics, audience behaviour, engagement trends, and campaign effectiveness.
• Identify misinformation, disinformation, and reputational risks, providing recommendations for appropriate responses.
• Monitor issues relating to government policies, public affairs, development, and diplomacy that may impact the organisation's work.
• Develop dashboards and visual reports that communicate media insights to management and project teams.
• Support communication campaigns with audience insights and evidence-based recommendations.
• Conduct stakeholder and influencer mapping to identify strategic engagement opportunities.
• Provide regular analysis of media narratives and recommend proactive communication approaches.
• Ensure accurate documentation of monitoring activities.

Qualifications and Experience

• Bachelor's Degree in Mass Communication, Journalism, Communications, Public Relations, Political Science, Data Analytics, or a related field.
• Minimum of 3 years' experience in media monitoring, media analysis, communications research, or digital analytics.
• Demonstrated experience analysing traditional media and social media trends.
• Experience using media monitoring and social listening tools such as Brand24, Meltwater, Talkwalker, Meltwater, Hootsuite, Google Alerts, or similar platforms.
• Experience preparing analytical reports and presenting findings to senior management.
• Understanding of Nigeria's media landscape and the broader political, development, and public policy environment.

Required Skills:

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.
• Ability to interpret large volumes of qualitative and quantitative data.
• Knowledge of media measurement metrics, sentiment analysis, and audience analytics.
• Strong research and report-writing skills.
• Excellent attention to detail and ability to identify emerging issues quickly.
• Proficiency in Microsoft Excel, PowerPoint, and data visualisation tools.
• Ability to work under pressure and meet tight deadlines.
• Strong organisational and time management skills.

Desirable Qualifications:

• Experience supporting communications for development, public affairs, diplomatic, or international organisations.
• Knowledge of media intelligence, crisis communications, and reputation management.
• Familiarity with AI-powered media monitoring and analytics tools.

Key Competencies:

• Strategic thinking
• Research and analytical capability
• Sound judgement and problem-solving
• Initiative and adaptability
• Collaboration and teamwork
• Integrity and professionalism
• Strong attention to detail
• Ability to translate data into actionable communication insights.