Social Media Officer at Excel and Grace Consulting

Job Summary

• The Social Media Executive is responsible for developing and executing social media strategies to increase brand awareness, drive engagement, and generate leads for the Company.
• This role requires a strong understanding of social media platforms, content marketing, and digital marketing best practices.

Key Responsibilities

• Develop and implement social media strategies: Create and execute social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create engaging social media content: Develop high-quality text, image, and video content that resonates with target audiences.
• Manage social media accounts: Monitor and respond to social media mentions, messages, and comments in a timely and professional manner.
• Track and analyze social media performance: Monitor key metrics (e.g., reach, engagement, website traffic, conversions) and generate regular reports on social media performance.
• Run social media advertising campaigns: Plan, execute, and analyze paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
• Stay up-to-date on social media trends: Keep abreast of the latest social media trends, best practices, and platform updates.
• Collaborate with other marketing teams: Work closely with other marketing departments (e.g., content marketing, public relations) to ensure consistent brand messaging across all channels.
• Conduct social media listening: Monitor social media conversations and identify potential opportunities and threats.
• Manage social media influencers and partnerships: Identify and collaborate with relevant influencers to promote brand awareness and reach target audiences.

Qualifications & Experience

• Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
• 2+ years of experience in social media marketing or a related field.
• Proven experience in developing and executing successful social media campaigns.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Creative and innovative thinking skills.
• Strong analytical and problem-solving skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Strong understanding of SEO and content marketing principles.

Desired Skills:

• Experience with video editing and graphic design software.
• Experience with social media analytics and reporting tools.
• Experience with paid social media advertising campaigns.
• Knowledge of digital marketing best practices.
• Experience with CRM software.